Advertising Information

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as... 

How Well Do Postcards Work?

Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing.

APPROACH #1: Revenue Return Rate

If you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you.

APPROACH #2: Cost as a Percentage of Sales

With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales.

Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:

http://www.PostcardMarketingSecrets.com

MORE RESOURCES:
Federal court says Nevada can limit brothel ads - The Associated Press
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.lasvegassun.com%2Fnews%2F2010%2Fmar%2F11%2Ffederal-court-state-has-right-ban-brothel-advertis%2Famp;usg=AFQjCNFuGbcuM_nwwHGEE4H_kN595ZZNkAimg src=http://nt2.ggpht.com/news/tbn/ghxfvBRLkqRbzM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Las Vegas Sun/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.google.com%2Fhostednews%2Fap%2Farticle%2FALeqM5haHem29PqAyT398MqJbxVNrACU-AD9ECO26O0amp;usg=AFQjCNHeelci5SHwL_NgvXr9tuhJyyjLJQbFederal court says Nevada can limit brothel ads/b/abr /font size=-1bfont color=#6f6f6fThe Associated Press/font/b/fontbr /font size=-1The 9th Circuit panel reversed a ruling by US District Court Judge James Mahan in Nevada that two 1979 state laws prohibiting brothel badvertising/b in b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.lasvegassun.com%2Fnews%2F2010%2Fmar%2F11%2Ffederal-court-state-has-right-ban-brothel-advertis%2Famp;usg=AFQjCNFuGbcuM_nwwHGEE4H_kN595ZZNkAFederal court: State has right to ban brothel badvertising/b/afont size=-1 color=#6f6f6fnobrLas Vegas Sun/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fsilverpinyon.com%2Fcriminal-justice%2Fcourt-proceedings%2F348-9th-circuit-court-of-appeals-upholds-state-statutes-on-brothel-advertisingamp;usg=AFQjCNGdrq-oDmdDZEFmfI9DCh3HsNlakA9th Circuit Court of Appeals upholds state statutes on brothel badvertising/b/afont size=-1 color=#6f6f6fnobrSilver Pinyon Journal/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.courthousenews.com%2F2010%2F03%2F11%2F25500.htmamp;usg=AFQjCNFFkUKku3BxXe3YwAW3kcGBEzLQdgNevada Can Ban Brothel Ads, Circuit Rules/afont size=-1 color=#6f6f6fnobrCourthouse News Service/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.lvrj.com%2Fnews%2Fappeals-court-reinstates-limits-on-brothel-ads-87390082.htmlamp;usg=AFQjCNEaprogfAGCzVzlSI9HBDF0_CMSEgnobrLas Vegas Review - Journal/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.ktvn.com%2FGlobal%2Fstory.asp%3FS%3D12125336amp;usg=AFQjCNFD41SO18vlBf7GdVkQgzu2sOUGMQnobrKTVN/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dSolQK3VVj9HgpMyOKrdJXPfv-IJMnobrball 180 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Googles AdMob move alerts antitrust lawyers - Financial Times
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fnaukri.im%2Ftag%2Fgoogle-admob-750-million-acquisition-dealamp;usg=AFQjCNG4ZBZpfffe8GtvlbfEC5fXvaQb0gimg src=http://nt1.ggpht.com/news/tbn/1Y8O1AzHD7fYqM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Naukri News (blog)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F70bdefac-2d77-11df-a262-00144feabdc0.htmlamp;usg=AFQjCNHJ9iDLuBKhS-_JqpfrlMhCZzBuBQbGoogle#39;s AdMob move alerts antitrust lawyers/b/abr /font size=-1bfont color=#6f6f6fFinancial Times/font/b/fontbr /font size=-1An intensification of the AdMob inquiry is the latest indication of growing regulatory unease about Google#39;s expanding reach in internet badvertising/b, b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.newsfactor.com%2Fnews%2FFTC-Probes-Google-s-AdMob-Plans%2Fstory.xhtml%3Fstory_id%3D023001J6K6QCamp;usg=AFQjCNHVVpMYdVjEjQ-nojMx0Vb_lfsLxQFTC Probing Google#39;s Planned AdMob Acquisition/afont size=-1 color=#6f6f6fnobrNewsFactor Network/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.ecommercetimes.com%2Fstory%2FFTC-May-Put-Kibosh-on-Googles-AdMob-Deal-69522.htmlamp;usg=AFQjCNFVZEHQC6ANMQ9QBhNZiH_9EH-axgFTC May Put Kibosh on Google#39;s AdMob Deal/afont size=-1 color=#6f6f6fnobrE-Commerce Times/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fnews.cnet.com%2F8301-30684_3-10467281-265.htmlamp;usg=AFQjCNEKn0FRFlGso6CV0nar55CAjCrUoQFTC wants more input on Google-AdMob deal/afont size=-1 color=#6f6f6fnobrCNET/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fsearchengineland.com%2Fus-regulators-may-be-gearing-up-for-google-admob-challenge-37824amp;usg=AFQjCNGNLZKslkvucnKB75LX5MQbi8D5OgnobrSearch Engine Land (blog)/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.mediapost.com%2Fpublications%2F%3Ffa%3DArticles.showArticle%26art_aid%3D124109amp;usg=AFQjCNFSmyQUUgPx6nZZwnR6CKslDwDQTAnobrMediapost.com/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fmobile.blorge.com%2F2010%2F03%2F11%2Fgoogle-buyout-of-admob-under-ftc-investigation%2Famp;usg=AFQjCNEHujjp49277iIsO4iiaQeeNCjr-gnobrTECH.BLORGE.com/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dzN--j7qjSw2DfM9JK1E_YHs6cEoMnobrball 48 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

OSHA advertising position for chemist - Salt Lake Tribune
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.sltrib.com%2Fbusiness%2Fci_14657136amp;usg=AFQjCNEpli-DeHtaLCqOdeaGg8_ivELnVQbOSHA badvertising/b position for chemist/b/abr /font size=-1bfont color=#6f6f6fSalt Lake Tribune/font/b/fontbr /font size=-1The US Department of Labor#39;s weekly listing of job openings includes two in Utah -- for chemists at the Occupational Safety and Health Administration#39;s b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dhyVN_ZioKhp46Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

CC Media Swings To 4Q Profit; Clear Channel 4Q Rev Tops View - Wall Street Journal
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FBT-CO-20100311-715546.html%3Fmod%3DWSJ_earnings_MIDDLETopHeadlinesamp;usg=AFQjCNEnffEf5BmkqS-NvyL8_OJKKwB8EwbCC Media Swings To 4Q Profit; Clear Channel 4Q Rev Tops View/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1Clear Channel Outdoor Chief Executive Mark Mays said the results reflected quot;recovering badvertising/b climate across many of our markets, as well as the b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.marketwatch.com%2Fstory%2Fclear-channel-outdoor-reports-fourth-quarter-and-full-year-2009-results-2010-03-11%3Freflink%3DMW_news_stmpamp;usg=AFQjCNEfhkb_rEajHCqEeSLum9d7BD_JuwClear Channel Outdoor Reports Fourth Quarter and Full Year 2009 Results/afont size=-1 color=#6f6f6fnobrMarketWatch (press release)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.reuters.com%2Farticle%2FidUSSGE62A0JS20100311%3Ftype%3DmarketsNewsamp;usg=AFQjCNEJ5lrAS-DAt5SE9rfJQuqmWPyVKAClear Channel Outdoor Q4 loss narrows/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.mysanantonio.com%2Fbusiness%2F87399872.htmlamp;usg=AFQjCNGvdrLanRtg5GhrE6-kWPpaxhFB3gClear Channel parent saw improving ad market/afont size=-1 color=#6f6f6fnobrSan Antonio Express/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.rwonline.com%2Farticle%2F96282amp;usg=AFQjCNEJ-F_wygRVSup1AaEEOslMyGtIiAnobrRadio World/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.radioink.com%2FArticle.asp%3Fid%3D1729776%26spid%3D24698amp;usg=AFQjCNFXp6Ctjt9VAA53xCWL60WMY-c7VgnobrRadio Ink/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.rttnews.com%2FContent%2FBreakingNews.aspx%3FNode%3DB1%26Id%3D1238355%2520%26Category%3DBreaking%2520Newsamp;usg=AFQjCNF3n8LyCEVOjzNEWhUGooPhHYit8gnobrRTT News/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dgDdX2KGApYbTaMuVygJSZgpQKamMnobrball 19 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

SVSU students capture advertising awards - The Flint Journal - MLive.com
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.mnilive.com%2F2010%2F03%2Fpoint-of-view-communications-wins-two-addy-awards%2Famp;usg=AFQjCNHYShCOnE4Ulravy-ER3AEljF1kdAimg src=http://nt3.ggpht.com/news/tbn/ezCkDh77erC79M/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Media News International/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.mlive.com%2Fnews%2Fsaginaw%2Findex.ssf%2F2010%2F03%2Fsvsu_students_capture_advertis.htmlamp;usg=AFQjCNF1_OPYx6VZFqOTbnrniPjFjQyGfAbSVSU students capture badvertising/b awards/b/abr /font size=-1bfont color=#6f6f6fThe Flint Journal - MLive.com/font/b/fontbr /font size=-1The ADDY Awards recognize and honor creative excellence in badvertising/b in both the professional and college student arenas. Midland-based AGP amp; Associates b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.tcpalm.com%2Fnews%2F2010%2Fmar%2F11%2Fmadisongrand-receives-creative-awards-3087%2Famp;usg=AFQjCNEjzsRtekunT3fNdzHasvCdU_37VQMadison|Grand receives creative awards/afont size=-1 color=#6f6f6fnobrVero Beach Press-Journal (subscription)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.sfvbj.com%2Findustry_article.asp%3FaID%3D145547amp;usg=AFQjCNGTHiDr3Pi2AlpDEsPS3hZJNNbY6wbAdvertising/b Campaigns Receive Awards/afont size=-1 color=#6f6f6fnobrSan Fernando Valley Business Journal/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fpr-usa.net%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D348584%26Itemid%3D95amp;usg=AFQjCNFJWYYFG6joHSws_Vqz7S9DrPyhiAPureMatter Honored by American bAdvertising/b Federation Silicon Valley With Nine b.../b/afont size=-1 color=#6f6f6fnobrPR-USA.net (press release)/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.fastpitchnetworking.com%2Fpressrelease.cfm%3FPRID%3D38424amp;usg=AFQjCNHGh-kzNpsqF4U-jVZ50xh6GgM7FwnobrFast Pitch Press (press release)/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.chattanoogan.com%2Farticles%2Farticle_170747.aspamp;usg=AFQjCNF3yC-f5GPRjXQ6LwtzyI1gMpuVlAnobrThe Chattanoogan/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fhometownstation.com%2Findex.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D19588%3Awatters-edge-addy-2010-03-10-13-55%26catid%3D26%3Alocal-news%26Itemid%3D97amp;usg=AFQjCNErtk-YuMwTX1RZcA98d08BFiJXrAnobrKHTS Radio/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d4G7gQNwWAyrfkMMtAeGnhby3afZMnobrball 19 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

The Reasons Why Yahoo May Be a Value Trap - Barrons
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fonline.barrons.com%2Farticle%2FSB126831114212159823.html%3Fmod%3DBOL_hpp_popviewamp;usg=AFQjCNGLqXzx1RtrvT2fqSBdJRTzgQml-AbThe Reasons Why Yahoo May Be a Value Trap/b/abr /font size=-1bfont color=#6f6f6fBarrons/font/b/fontbr /font size=-1On Oct. 13, 2009, we upgraded Yahoo based on improving display-badvertising/b trends. While third-quarter 2009 and fourth-quarter 2009 reflected this b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.google.com%2Fhostednews%2Fap%2Farticle%2FALeqM5g_Eszrq1IvVLiD2TSqFQPbNHBFogD9ECMT3O0amp;usg=AFQjCNFmcunbi0G-LBerT0yI04C0iUjSagAnalyst downgrades Yahoo on search share concerns/afont size=-1 color=#6f6f6fnobrThe Associated Press/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fblogs.zdnet.com%2FBTL%2F%3Fp%3D31815amp;usg=AFQjCNFToDHAA3HvB9fLH6pcPSvm5AE43gYahoo#39;s fate becomes a battleground among analysts/afont size=-1 color=#6f6f6fnobrZDNet (blog)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.forbes.com%2F2010%2F03%2F11%2Fdowngrades-yahoo-bbby-markets-equities-benchmark-marketnewsvideo.htmlamp;usg=AFQjCNE91zMcJRHyPmzd6kgohkYwr1JQzgYahoo A Value Trap/afont size=-1 color=#6f6f6fnobrForbes/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.benzinga.com%2Fanalyst-ratings%2Fanalyst-color%2F169986%2Fyahoo-downgraded-to-hold-yhooamp;usg=AFQjCNEKA0FbM6SlM6ARhTGsm4geNSOR5QnobrBenzinga/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fblogs.barrons.com%2Ftechtraderdaily%2F2010%2F03%2F11%2Fyahoo-benchmark-downgrades-to-hold-sees-value-trap%2Famp;usg=AFQjCNGSvJH4F_SUaF_eT6fLpqhYfJAuZQnobrBarrons (blog)/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.marketnewsvideo.com%2F%3Fid%3D201003Downgrades031110%26mv%3D1%26start%3D%26rpp%3Damp;usg=AFQjCNE2594FUcBZqpCRXiEZAkIdbd83dQnobrMarketNewsVideo.com/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=drx_kyjooKlBbLM5g_sCWvXB5ZmxMnobrball 74 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Advertising migration hurts Johnston Press - Financial Times
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fnews.bbc.co.uk%2F2%2Fhi%2Fuk_news%2Fscotland%2F8561563.stmamp;usg=AFQjCNFZNJ09KEyCDlahJMLom9-YSMwNSwimg src=http://nt0.ggpht.com/news/tbn/0LDo97uYAGiDNM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F0565e9f0-2d5c-11df-a262-00144feabdc0.htmlamp;usg=AFQjCNGXIVXYUpn2Dwg67hYamGnOpUf1IwbbAdvertising/b migration hurts Johnston Press/b/abr /font size=-1bfont color=#6f6f6fFinancial Times/font/b/fontbr /font size=-1Like-for-like badvertising/b fell 26.5 per cent to £272m. But the decline slowed during the year, from a 33.9 per cent fall in the first quarter to a 7.3 per b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.telegraph.co.uk%2Ffinance%2Fnewsbysector%2Fmediatechnologyandtelecoms%2Fmedia%2F7422486%2FJohnston-bullish-as-profits-dive-56pc.htmlamp;usg=AFQjCNHNXz5qkKcC36OjSXB5xCHECRW52QJohnston bullish as profits dive 56pc/afont size=-1 color=#6f6f6fnobrTelegraph.co.uk/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.reuters.com%2Farticle%2FidUSLDE6291JU20100311amp;usg=AFQjCNHPko38HRxezHUDxPge29zzovnKxgJohnston Press sees recovery as conditions improve/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.ashdowngroup.com%2Fnews%2F-signs-of-recovery-seen-in-newspaper-advertising-news-19664034amp;usg=AFQjCNFiLAi4U5VvD1RcemFMhDqJQrkSOA#39;Signs of recovery#39; seen in newspaper badvertising/b/afont size=-1 color=#6f6f6fnobrashdowngroup.com/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.thisislondon.co.uk%2Fstandard-business%2Farticle-23814305-johnston-upbeat-on-advertising.doamp;usg=AFQjCNHbz2Mq6pIyXZRRr_PyQ3Z7Oebg5AnobrThis is London/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fnews.bbc.co.uk%2F2%2Fhi%2Fuk_news%2Fscotland%2F8561563.stmamp;usg=AFQjCNFZNJ09KEyCDlahJMLom9-YSMwNSwnobrBBC News/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fthescotsman.scotsman.com%2Fbusiness%2FJohnston-losses-narrow-as-revenue.6146305.jpamp;usg=AFQjCNE-G-_nOKOGvm0J7rCe_fsBiFByFAnobrScotsman/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dy1dZIN6OgBfMbMEClLFeOQY4rbpMnobrball 33 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Relax TV advertising rules, says RTL chief - Financial Times
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fmediatel.co.uk%2Fnewsline%2F2010%2F03%2F11%2Fzeiler-announces-fives-e41-million-loss-last-year%2Famp;usg=AFQjCNHI_7Eo9Wh5-I7iNlo6uJLwg9gyawimg src=http://nt1.ggpht.com/news/tbn/jQ8JlURWsWVxKM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2MediaTel Newsline/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F13f0fd90-2d78-11df-a262-00144feabdc0.htmlamp;usg=AFQjCNFhqUTyhlV-vH_2OP7OBUPhgC7pkgbRelax TV badvertising/b rules, says RTL chief/b/abr /font size=-1bfont color=#6f6f6fFinancial Times/font/b/fontbr /font size=-1RTL, the pan-European broadcaster, is seeking a relaxation of badvertising/b rules in its markets to allow innovations such as b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052748703625304575115632930624828.htmlamp;usg=AFQjCNGLN1kbbtteeQYwqQUM7p73CUVjIgBroadcaster RTL Cautious on 2010/afont size=-1 color=#6f6f6fnobrWall Street Journal/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.independent.co.uk%2Fnews%2Fbusiness%2Fnews%2Ffive-value-halves-as-profits-fall-1920178.htmlamp;usg=AFQjCNF2PqXM4W-2Tg23UGpiH2bB85Y1HQFive value halves as profits fall/afont size=-1 color=#6f6f6fnobrIndependent/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.hollywoodreporter.com%2Fhr%2Fcontent_display%2Fworld%2Fnews%2Fe3i755f10fb8f89b6267e9c15dfee1ccc5bamp;usg=AFQjCNG0Lx53_R7KpSTEIX6FG9DggtiFFQRTL revenue, profits down in 2009/afont size=-1 color=#6f6f6fnobrHollywood Reporter/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.variety.com%2Farticle%2FVR1118016334.html%3Fcategoryid%3D19%26cs%3D1%26ref%3Dbd_intamp;usg=AFQjCNFo8Lde1w5NlATcvYYd01iwS41C8gnobrVariety/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fin.reuters.com%2Farticle%2Ftechnology-media-telco-SP%2FidINLDE62A0CX20100311amp;usg=AFQjCNGqRmtg6Q9CGT_l-DXRZqQD4pa5yAnobrReuters India/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.reuters.com%2Farticle%2FidUSFAB01548820100311amp;usg=AFQjCNHM6FL4ba66QbRRkKbiCTw7E-Th7gnobrReuters/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=drFPtiTfhYq4UFMeOvCxJclI7UOPMnobrball 24 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Instant Ads Set the Pace on the Web - New York Times
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.nytimes.com%2F2010%2F03%2F12%2Fbusiness%2Fmedia%2F12adco.htmlamp;usg=AFQjCNH_LNxpHs0z8dk2xUv5ruBgfX82lQbInstant Ads Set the Pace on the Web/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1“The biggest problem with badvertising/b was that decisions about what ads to show were made way in advance of when they actually appear,” said Brian O#39;Kelley, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dwMUTcCsV4_sb2Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Advertising parody of Dubai assassination surveillance footage airs on Israeli TV - Examiner.com
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.washingtonpost.com%2Fwp-dyn%2Fcontent%2Farticle%2F2010%2F03%2F08%2FAR2010030800124.htmlamp;usg=AFQjCNH1wBN7n7YjxoPHCy8HO_Hjd6FGXgimg src=http://nt0.ggpht.com/news/tbn/qMrzg85jBc6QZM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Washington Post/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.examiner.com%2Fx-6025-Culture--Events-Examiner~y2010m3d11-Advertising-parody-of-Dubai-assassination-surveillance-footage-aired-on-Israeli-TVamp;usg=AFQjCNGr8WCqI1kcO_BWylwqsNDYN9tYwgbbAdvertising/b parody of Dubai assassination surveillance footage airs on Israeli TV/b/abr /font size=-1bfont color=#6f6f6fExaminer.com/font/b/fontbr /font size=-1b.../b TV commercials are not new to Israeli TV. bAdvertising/b executive Sefi Shaked told the BBC that the campaign was inspired by the original footage from Dubai./fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fbigpondnews.com%2Farticles%2FTopStories%2F2010%2F03%2F11%2FIsrael_ad_spoofs_assassination_438755.htmlamp;usg=AFQjCNGtXOHvXRDg8Yg3PS-4xhV4QpO5cQIsrael ad spoofs assassination/afont size=-1 color=#6f6f6fnobrBigPond News/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.israelnewsagency.com%2Fmossaddubaiassassinationmahmoudalmabhouhisraeladsadvertisingprpublicrelationshamasterrorismsupermarketsexfacebookwebsitegoogleagencies48031110.htmlamp;usg=AFQjCNHEATu5bgHeXFkTANx61IPfVwFZgAIsrael Ad, PR Agencies Use Mossad Pride To Promote Supermarkets/afont size=-1 color=#6f6f6fnobrIsrael News Agency/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dAbG4c-ZaxTuaIM-W3DUO12UY2GRMnobrball 784 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Google News

 RELATED ARTICLES
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.
Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales.
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it.
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around.
Advertising For The Long Haul and Not the Short Term Gains
 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.
Choosing a Print Mail Dealer
                "Print & Mail is a type of service that is                 popular among small mail order operators.                 It is an inexpensive way to get your ad                 material printed and mailed to people.
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.
How Do People Know Youre in Business?
One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down.
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.
Advertising Copy: What's Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating:            "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

home | site map
© 2006