Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you are paying. This slight shift in understanding about where the value resides in PPC search engines could make all the difference when it comes to capitalizing on the web promotional resource known as PPC.

How are you currently using PPC?

Most (and this is spoken from experience) PPC advertisers bid on tens of thousands of keywords and direct all of that traffic to the same page on their website. While it is a good idea to use as many keywords and key phrases as possible in your overall PPC marketing campaigns, what a prospect finds when they visit your landing page is more important.

How should you be using PPC?

If you are you only trying to "make the sale," you could be losing the visitors who are looking for information about your products or services. By exchanging informational sales material for a prospect's contact information, you will dramatically increase your long-term return on investment.

Research has shown that when customers are knowledgeable about the products and services they are seeking, they are more likely in the future to buy from the organization that provided them the information in the first place. If you are paying one cent per visitor and receive just five sign-ups for a newsletter, you have already covered your costs because the average value of one qualified email address is over twenty-five cents! So to answer the question of how you should be using PPC, you should use it not just to make direct sales, but to generate leads.

Putting it into practice:

There are many ways that successful web marketers get Internet surfers to provide personal information. The most preferred are 1) surveys and contests in exchange for a "freebie" and 2) newsletters and articles, which provide information about what the surfer is searching for. To put this into practice, promote a page that equally 1) provides information about your product or service and 2) emphasizes your special offer or offering. You will see that even if they don't directly purchase the product or service you are selling, chances increase exponentially that they will want to find out more information and sign up for your special offer thus providing you with a qualified lead.

Thank you for reading this article! If you would like more advice about PPC advertising, become an advertiser of 7Search.com - where you have access to 500 million searches per month, low bid prices and free campaign assistance. Visit 7Search.com today.

MORE RESOURCES:

On the Call: McClatchy CEO Gary Pruitt - BusinessWeek

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Storytelling and The Age of Persuasion: Two books on advertising - Washington Post

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHZvUPPrDsOOGbbuCvR-bLwKT_1Hgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073002548.htmlbquot;Storytellingquot; and quot;The Age of Persuasionquot;: Two books on badvertising/b/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1For more than a century, storytelling and badvertising/b have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dQc-RyFX3Fy-SXMnobrb/b/nobr/a/font/div/font/td/tr/table

Mediaset 2Q Pft Up On Advertising Spending Growth - Wall Street Journal

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGPKRPOaMToUj8KhMlPh7GSjTv63Qamp;url=http://online.wsj.com/article/BT-CO-20100729-717431.htmlbMediaset 2Q Pft Up On bAdvertising/b Spending Growth/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1MI), Italy#39;s largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as badvertising/b spending returned to growth in its core b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFPtvjwe7zlGUrEL1StMjT9WCWYAAamp;url=http://www.businessweek.com/news/2010-07-29/mediaset-first-half-profit-rises-34-on-increased-advertising.htmlMediaset First-Half Profit Rises 34% on Increased bAdvertising/b/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHUiG1Xrb4OSgNqHyiECznaoENDswamp;url=http://www.reuters.com/article/idUSLDE66P0VQ20100729Mediaset net jumps on ad recovery, sees more growth/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS29S9r5seYbe8M8SW0O7rDrYxS0Mnobrball 20 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising - Techdirt

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Present at the Birth of Modern Advertising - Wall Street Journal

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEajNn-XTABvDMhpv11nxkmSL2E_Aamp;url=http://online.wsj.com/article/SB10001424052748703724104575380081867728438.htmlbPresent at the Birth of Modern bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1In the nascent days of badvertising/b, in the first half of the 20th century, no one was more successful—or more influential—than Albert b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dWakTC5hmaLy6-Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth - Bloomberg

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG3OR89gNOwkgR84uww3V9g-JP6GQamp;url=http://www.bloomberg.com/news/2010-07-30/bogusky-turns-back-on-career-as-advertising-fails-to-reveal-deeper-truth.htmlbBogusky Turns Back on Career as bAdvertising/b Fails to Reveal Deeper Truth/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1Alex Bogusky, former creative director of Crispin Porter amp; Bogusky badvertising/b agency. b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dd6KWALZ_hCbTeMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Should Food Advertising to Children Be Restricted? - New York Times

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdnvJ7lKh0jcj3hqBGRwyKBLZJfAamp;url=http://www.nytimes.com/2010/07/31/opinion/lweb31cereal.htmlbShould Food bAdvertising/b to Children Be Restricted?/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1Once again, the food industry objects to tougher badvertising/b standards. It claims its own voluntary guidelines are sufficient to protect public health, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dsXeqUqgxJoqVHMnobrb/b/nobr/a/font/div/font/td/tr/table

Microsoft plans to protest Yahoo Japan-Google partnership - Washington Post

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We get a charge out of driving Nissan Leaf - CNET (blog)

Google Says Web Search, Advertising Being Blocked in China - Bloomberg

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Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.