3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.

So don't start neglecting the subtle differences -- this is usually what separates the people who are marginally successful, from the people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you... you'll never make the sale.

Second, in your corner card (which is the upper left-hand corner of the front of your envelope, where your name and address goes), DON'T put your company's name!

Put your name and then your address.

See, your prospects are programmed into thinking as soon as they see the name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.

Also, try to use the "decorative" postage stamps the post office has and not the "standard" stamps with a U.S. Flag. I always tell my clients to use the ones that say "Happy Birthday" on them.

After all, who doesn't like opening a personal letter that says "Happy Birthday" on it? P.S. I know having your letters hand-addressed is a pain. Honestly, I do.

And I have seen some software out there that is "almost" close to human handwriting, but the amount of variation from letter-to-letter isn't quite there yet.

If you see software that can simulate "real" handwriting, I'd sure appreciate you letting me know so I can tell the rest of my subscribers.

Thanks!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com

MORE RESOURCES:

On the Call: McClatchy CEO Gary Pruitt - BusinessWeek

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Storytelling and The Age of Persuasion: Two books on advertising - Washington Post

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHZvUPPrDsOOGbbuCvR-bLwKT_1Hgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073002548.htmlbquot;Storytellingquot; and quot;The Age of Persuasionquot;: Two books on badvertising/b/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1For more than a century, storytelling and badvertising/b have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dQc-RyFX3Fy-SXMnobrb/b/nobr/a/font/div/font/td/tr/table

Mediaset 2Q Pft Up On Advertising Spending Growth - Wall Street Journal

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGPKRPOaMToUj8KhMlPh7GSjTv63Qamp;url=http://online.wsj.com/article/BT-CO-20100729-717431.htmlbMediaset 2Q Pft Up On bAdvertising/b Spending Growth/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1MI), Italy#39;s largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as badvertising/b spending returned to growth in its core b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFPtvjwe7zlGUrEL1StMjT9WCWYAAamp;url=http://www.businessweek.com/news/2010-07-29/mediaset-first-half-profit-rises-34-on-increased-advertising.htmlMediaset First-Half Profit Rises 34% on Increased bAdvertising/b/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHUiG1Xrb4OSgNqHyiECznaoENDswamp;url=http://www.reuters.com/article/idUSLDE66P0VQ20100729Mediaset net jumps on ad recovery, sees more growth/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS29S9r5seYbe8M8SW0O7rDrYxS0Mnobrball 20 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising - Techdirt

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Present at the Birth of Modern Advertising - Wall Street Journal

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEajNn-XTABvDMhpv11nxkmSL2E_Aamp;url=http://online.wsj.com/article/SB10001424052748703724104575380081867728438.htmlbPresent at the Birth of Modern bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1In the nascent days of badvertising/b, in the first half of the 20th century, no one was more successful—or more influential—than Albert b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dWakTC5hmaLy6-Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth - Bloomberg

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG3OR89gNOwkgR84uww3V9g-JP6GQamp;url=http://www.bloomberg.com/news/2010-07-30/bogusky-turns-back-on-career-as-advertising-fails-to-reveal-deeper-truth.htmlbBogusky Turns Back on Career as bAdvertising/b Fails to Reveal Deeper Truth/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1Alex Bogusky, former creative director of Crispin Porter amp; Bogusky badvertising/b agency. b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNH3KyESZhvk2lCl8GDeQN5Ct_ZMRwamp;url=http://www.businessweek.com/magazine/content/10_32/b4190060449252.htmMad Man/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dd6KWALZ_hCbTeMzJG8gSSVwW2VaMnobrball 2 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Should Food Advertising to Children Be Restricted? - New York Times

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdnvJ7lKh0jcj3hqBGRwyKBLZJfAamp;url=http://www.nytimes.com/2010/07/31/opinion/lweb31cereal.htmlbShould Food bAdvertising/b to Children Be Restricted?/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1Once again, the food industry objects to tougher badvertising/b standards. It claims its own voluntary guidelines are sufficient to protect public health, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dsXeqUqgxJoqVHMnobrb/b/nobr/a/font/div/font/td/tr/table

Microsoft plans to protest Yahoo Japan-Google partnership - Washington Post

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG4hPnOSHqz6VEu_P5shGcMYss9jgamp;url=http://www.macworld.co.uk/digitallifestyle/news/index.cfm?newsid%3D3233884%26pagtype%3Dallchandateimg src=http://nt0.ggpht.com/news/tbn/9CoDr8AHQcp2yM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Macworld UK/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFrtXOHDCfiYGHSsURgTeEILLsbPgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073004231.htmlbMicrosoft plans to protest Yahoo Japan-Google partnership/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1Microsoft said it plans protest a search and badvertising/b partnership struck by Yahoo Japan and Google by telling regulators in Japan that b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFsBIcrXQM0o4MdwWwJL3FyZ2Twnwamp;url=http://www.businessweek.com/ap/financialnews/D9H9JJ300.htmWhat earnings reports have revealed about ads/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGiAYY2LlIETcyhQDqCDn_XCwAugAamp;url=http://www.pcworld.com/businesscenter/article/202283/microsoft_will_try_to_block_googleyahoo_japan_deal.htmlMicrosoft Will Try to Block Google-Yahoo Japan Deal/afont size=-1 color=#6f6f6fnobrPC World/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHl9BjoPAjbLNUCFxexGUJonEX-cQamp;url=http://sanjose.bizjournals.com/sanjose/stories/2010/07/26/daily114.htmlMicrosoft to challenge Yahoo Japan deal/afont size=-1 color=#6f6f6fnobrSan Jose Business Journal/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE9pnqC4ydyYqvSzMKdDhB-eAUPMAamp;url=http://www.startribune.com/lifestyle/99632929.html?elr%3DKArks7PYDiaK7DUHPYDiaK7DUiD3aPc:_Yyc:aUUrnobrMinneapolis Star Tribune/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHpI-qknozEyMkLs6jtSxK6-K6f2wamp;url=http://news.softpedia.com/news/Microsoft-to-Take-Legal-Steps-to-Block-Google-Yahoo-Japan-Deal-150050.shtmlnobrSoftpedia/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFpx3zyI4Lw29gHrvok7KI73eclqAamp;url=http://news.cnet.com/8301-1023_3-20012265-93.htmlnobrCNET/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS38QbZoiDZXMJMW70HLHsTl3GwcMnobrball 101 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

We get a charge out of driving Nissan Leaf - CNET (blog)

Google Says Web Search, Advertising Being Blocked in China - Bloomberg

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGwo1Rh_xCHoLpnx63GI5zAj205ZQamp;url=http://www.thehindu.com/news/international/article541814.eceimg src=http://nt3.ggpht.com/news/tbn/yxoJK5au7Dy4IM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2The Hindu/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGP4fJ4Rv_aKdx-y00b20BeYa8vgwamp;url=http://www.bloomberg.com/news/2010-07-29/google-says-web-search-advertising-being-blocked-in-china.htmlbGoogle Says Web Search, bAdvertising/b Being Blocked in China/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1b.../b Levy talks about Google Inc.#39;s announcement that some of its services, including Web search, mobile and badvertising/b, are being fully blocked in China. b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGt9cJAFGndcq5151EUsT5fmZNHRgamp;url=http://www.hindustantimes.com/Google-on-hiring-spree-in-China/Article1-580496.aspxGoogle on hiring spree in China/afont size=-1 color=#6f6f6fnobrHindustan Times/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGxPOYP12ZG1e5tqhDzSs7Ned76lwamp;url=http://latimesblogs.latimes.com/technology/2010/07/google-search-engine-mobile-service-blocked-in-china.htmlGoogle says search engine, mobile service blocked in China [Updated]/afont size=-1 color=#6f6f6fnobrLos Angeles Times (blog)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFuSWkkCYM1HneCpmPeRK7CoQzUbQamp;url=http://www.digitaltrends.com/international/googles-china-services-experience-hiccup/?news%3D123Google#39;s China Services Experience Hiccup/afont size=-1 color=#6f6f6fnobrDigitaltrends.com/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHGhi79rtrN9R5zskd9SWCMblwG8Qamp;url=http://traxfer.ft.com/cms/s/2/70d676de-9b69-11df-8239-00144feab49a.html?o%3D%252Fhome%252FuknobrFinancial Times/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGp2k5oE5vSmx_kr4oC2XO8VQrP-wamp;url=http://www.bloomberg.com/news/2010-07-29/google-says-web-search-advertising-among-services-being-blocked-in-china.htmlnobrBloomberg/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHodK5GH9vC_nJ3p1kY-aXxmioB9wamp;url=http://www.melodika.net/index.php?option%3Dcom_content%26task%3Dview%26id%3D48474%26Itemid%3D50nobrMelodika.net (press release)/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dp6y1sS2tvhGBIMAWgQ2g9oGTMHaMnobrball 737 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.

The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Skinny on Billboards
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.

Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.