Advertising Information

Advertising Through Moms


Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..

Resources: Mom Packs - The original "moms promoting moms" group. http://mompacks.com Jessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards - http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca


MORE RESOURCES:

Earthtimes (press release)

Online advertising up 11 percent from last year
CNET News, CA - 10 hours ago
Internet advertising revenues for the third quarter were nearly $5.9 billion, representing an 11-percent increase over the same period last year, ...
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion MarketWatch
Online Advertising Nearly $5.9 Billion in the Third Quarter Seeking Alpha
Growth In Online Advertising Revenue Slows InformationWeek
PC World - Forbes
all 215 news articles


Reuters

TV Ads Contribute to Childhood Obesity, Economists Say
New York Times, United States - 10 hours ago
The researchers used several statistical models to link obesity rates to the amount of time spent viewing fast food advertising, finding that viewing more ...
Researchers: Ban on Fast Food TV Advertising Would Reverse ... MarketWatch
Study: Banning fast-food TV ads could dent obesity The Associated Press
Fast-food ad ban could cut child obesity: US study Reuters
Los Angeles Times - Telegraph.co.uk
all 463 news articles


Sport Chalet Teams With TM Advertising
MarketWatch - 16 hours ago
one of the nation's premier specialty sporting retailers, today announced that it has hired TM Advertising as its first advertising agency of record. ...
Precor Names New England, New York Metro Home Fitness Dealer MarketWatch
Precor Selects Sport Chalet for California, Arizona and Nevada MarketWatch
all 28 news articles


WideOrbit Welcomes Angela Bandlow as Chief Marketing Officer
MarketWatch - 8 hours ago
WideOrbit drives the business of selling advertising - maximizing advertising profitability and sales efficiencies. Media companies around the globe rely ...


Advertising Agency Search Consultant, Hank Blank, Speaks to AAF ...
MarketWatch - 14 hours ago
"I recently had the honor of attending several of Hank's presentations when he spoke at the American Advertising Federation 4th District quarterly ...


Journal Communications Reports October Revenue for Its Publishing ...
MarketWatch - 19 hours ago
For the tenth period 2008, advertising revenues of $32.48 million decreased 3.8% compared to $33.75 million for the 2007 tenth period. ...
Journal revenue down in October The Business Journal of Milwaukee Bizjournals.com
Mixed month for Journal Communications Radio Business Report
Journal Communications October revenue slips Forbes
Streaming Magazine
all 15 news articles


Advertising pioneer George Beach to be honored
Philadelphia Inquirer, PA - 15 minutes ago
By Jane M. Von Bergen The interview was winding down, and longtime advertising executive George Beach had begun to relax a little. ...


PR Web (press release)

Digital Signage Leaders Give Digital Out of Home (DOOH) Industry ...
MarketWatch - 6 hours ago
"We expect that gross advertising spending in Q1 for digital out of home networks will be light, but we have already seen significant bookings for Q2 and ...
DNI Retail Design Launches New Outdoor Digital Signage for Harris ... PR Web (press release)
all 11 news articles


A Global Strategic Business Report on the Advertising Industry ...
MarketWatch - Nov 19, 2008
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research ...


Telegraph.co.uk

Compromise On Search Deal With Microsoft Could Lift Yahoo
CNNMoney.com - 13 hours ago
Microsoft also wants to build a unified search and display advertising platform, a goal that will be hard to achieve without Yahoo's search business. ...
Yahoo! Is the One for You, Microsoft Motley Fool
AP Technology NewsBrief at 7:33 pm EST TMCnet
Analyst upgrades Yahoo, calling stock cheap MarketWatch
Redmond Channel Partner - DailyTech
all 116 news articles

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