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6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece. 1. Offer an impressive benefit for the client It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product. Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product. Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'. 2. Make The Customer Believe Your Claims What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run. 3. Make The Layout & Design Reader Friendly Layout
Typography
4. Stress What Is Unique Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors. 5. Attract Attention With Something New Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'. 6. Keep The Reader Involved Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story. This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated. (c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success
MORE RESOURCES: table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHKphkfvvb7_wU7b-dbSVeEfki7NAamp;url=http://clicknews.org/debt-refinancing-cause-for-83-drop-in-earnings-mcclatchy-declares/101130/img src=http://nt2.ggpht.com/news/tbn/vhwU_N6IFJZgfM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Click News (blog)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEW69dmxpRoflsG-Hu2nJI-vtPszAamp;url=http://www.businessweek.com/ap/financialnews/D9H8VTFG0.htmbOn the Call: McClatchy CEO Gary Pruitt/b/abr /font size=-1bfont color=#6f6f6fBusinessWeek/font/b/fontbr /font size=-1CEO Gary Pruitt touched upon the company#39;s efforts to strike the right balance between online badvertising/b and reader fees during a Thursday conference call b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGJZ3lHKACspoRM3tgSWXDi2zSMbAamp;url=http://www.reuters.com/article/idUSTRE66S3IC20100729McClatchy profit down 83 percent, ad sales fall/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGvlKEJ5ajnSnx6AMSsx1W-xi_rrAamp;url=http://www.marketwatch.com/story/mcclatchy-reports-second-quarter-2010-earnings-2010-07-29?reflink%3DMW_news_stmpMcClatchy Reports Second Quarter 2010 Earnings/afont size=-1 color=#6f6f6fnobrMarketWatch (press release)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEt2vwtLNOrELXs7LhuoY-gct2Opwamp;url=http://www.poynter.org/content/content_view.asp?id%3D187781McClatchy Sees Some Positive Trends in Classified bAdvertising/b/afont size=-1 color=#6f6f6fnobrPoynter.org/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFr8UwBmmOAmXGG1Qw7BrAsSjGPkQamp;url=http://www.sacbee.com/2010/07/30/2924482/mcclatchys-second-quarter-profit.htmlnobrSacramento Bee/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEloXAkCiPzt4Afl_H3YGKqfa2zhQamp;url=http://www.bizjournals.com/southflorida/stories/2010/07/26/daily58.htmlnobrBizjournals.com/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEAgaybcxxrhwLujJo9lww9JF97Agamp;url=http://www.newsobserver.com/2010/07/30/603806/mcclatchy-revenue-drops-64.htmlnobrNews Observer/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dghOJeBalMekspMXJgPnXl1x17trMnobrball 179 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHZvUPPrDsOOGbbuCvR-bLwKT_1Hgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073002548.htmlbquot;Storytellingquot; and quot;The Age of Persuasionquot;: Two books on badvertising/b/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1For more than a century, storytelling and badvertising/b have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dQc-RyFX3Fy-SXMnobrb/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGPKRPOaMToUj8KhMlPh7GSjTv63Qamp;url=http://online.wsj.com/article/BT-CO-20100729-717431.htmlbMediaset 2Q Pft Up On bAdvertising/b Spending Growth/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1MI), Italy#39;s largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as badvertising/b spending returned to growth in its core b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFPtvjwe7zlGUrEL1StMjT9WCWYAAamp;url=http://www.businessweek.com/news/2010-07-29/mediaset-first-half-profit-rises-34-on-increased-advertising.htmlMediaset First-Half Profit Rises 34% on Increased bAdvertising/b/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHUiG1Xrb4OSgNqHyiECznaoENDswamp;url=http://www.reuters.com/article/idUSLDE66P0VQ20100729Mediaset net jumps on ad recovery, sees more growth/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS29S9r5seYbe8M8SW0O7rDrYxS0Mnobrball 20 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG-0FihK9hc1bY3sQXn6PNd80UbuAamp;url=http://www.techdirt.com/articles/20100730/14431710427.shtmlbMarvel Issuing Takedowns Over Thor Trailer; 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And having people put it online for you b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d4CnP2owA3oZ99Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG3OR89gNOwkgR84uww3V9g-JP6GQamp;url=http://www.bloomberg.com/news/2010-07-30/bogusky-turns-back-on-career-as-advertising-fails-to-reveal-deeper-truth.htmlbBogusky Turns Back on Career as bAdvertising/b Fails to Reveal Deeper Truth/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1Alex Bogusky, former creative director of Crispin Porter amp; Bogusky badvertising/b agency. b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNH3KyESZhvk2lCl8GDeQN5Ct_ZMRwamp;url=http://www.businessweek.com/magazine/content/10_32/b4190060449252.htmMad Man/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dd6KWALZ_hCbTeMzJG8gSSVwW2VaMnobrball 2 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEajNn-XTABvDMhpv11nxkmSL2E_Aamp;url=http://online.wsj.com/article/SB10001424052748703724104575380081867728438.htmlbPresent at the Birth of Modern bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1In the nascent days of badvertising/b, in the first half of the 20th century, no one was more successful—or more influential—than Albert b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dWakTC5hmaLy6-Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdnvJ7lKh0jcj3hqBGRwyKBLZJfAamp;url=http://www.nytimes.com/2010/07/31/opinion/lweb31cereal.htmlbShould Food bAdvertising/b to Children Be Restricted?/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1Once again, the food industry objects to tougher badvertising/b standards. 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class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFywPBHdGI-CVTzPuss_iLt5TvwDgamp;url=http://reviews.cnet.com/8301-13746_7-20012278-48.htmlbWe get a charge out of driving Nissan Leaf/b/abr /font size=-1bfont color=#6f6f6fCNET (blog)/font/b/fontbr /font size=-1I try not to want the same cars that companies use to print their badvertising/b on. by SteveW928 July 30, 2010 11:46 PM PDT Yea, that is a great tax credit... b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGUtt4G5a92bPtpvCK9dHJJKUgmBwamp;url=http://adage.com/article?article_id%3D145197Volt bAdvertising/b Likely to Go After Nissan#39;s Leaf/afont size=-1 color=#6f6f6fnobrAdAge.com (subscription)/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dkp4nXdm6gEjssMrTa1eLmuE4ey5Mnobrball 62 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 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Marketing Messages with Add Zest & Appeal Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket. The SKINNY on Newspaper Advertising The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Where To Call For Free Advertising And Free Business Advice Believe it or not, there are plenty of opportunities out there for you to get your written materials free of charge, for free advertising space, and free business advice. For free advertising space, many publications will write an article about you or your product if you purchase advertising space with them. Science of Advertising and How to Benefit From It It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Which is Better Digital or Offset Printing? As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Take Your Radio Ads to the Next Level Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. Advertising Basics for Beginners So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Graphical LED Display Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. 10 Ways To Improve Your Print Ads 1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space. Design Your Own Newspaper Ads Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Organizing Business Cards for Effective Contact Management Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. The Seven Second Race: How to Draw Attention Your Ad You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. Magnetic Business Cards: Make Your Marketing Message Stick What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. The Online Equivalent of an Effective Newspaper Advertisement is FREE Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response. Do Your Radio Ads Work? Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind. Make the Right Advertising Decisions Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. The Importance of Your Business Card What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. How To Make A Fortune With FREE Advertising! How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc. The Power of... You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around. |
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