Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.

The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience & identify the best channels of communication to reach them? Who is your target audience? General public? Customers? Competitors? Suppliers? What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

4. What is your key message? Distill what you want to say into three key points. What are the feature and benefits to your target market and what examples can you give to provide evidence and credibility to your message?

5. Be brief when contacting the media. The media are very busy and under a lot of pressure to meet deadlines. Don't waste their time. Target who is covering stories in your area, contact them and make your pitch of a story idea brief and to the point. If they want more information have a 1-page media release with the details ready to fax or email to them.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.

MORE RESOURCES:

On the Call: McClatchy CEO Gary Pruitt - BusinessWeek

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHKphkfvvb7_wU7b-dbSVeEfki7NAamp;url=http://clicknews.org/debt-refinancing-cause-for-83-drop-in-earnings-mcclatchy-declares/101130/img src=http://nt2.ggpht.com/news/tbn/vhwU_N6IFJZgfM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Click News (blog)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEW69dmxpRoflsG-Hu2nJI-vtPszAamp;url=http://www.businessweek.com/ap/financialnews/D9H8VTFG0.htmbOn the Call: McClatchy CEO Gary Pruitt/b/abr /font size=-1bfont color=#6f6f6fBusinessWeek/font/b/fontbr /font size=-1CEO Gary Pruitt touched upon the company#39;s efforts to strike the right balance between online badvertising/b and reader fees during a Thursday conference call b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGJZ3lHKACspoRM3tgSWXDi2zSMbAamp;url=http://www.reuters.com/article/idUSTRE66S3IC20100729McClatchy profit down 83 percent, ad sales fall/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGvlKEJ5ajnSnx6AMSsx1W-xi_rrAamp;url=http://www.marketwatch.com/story/mcclatchy-reports-second-quarter-2010-earnings-2010-07-29?reflink%3DMW_news_stmpMcClatchy Reports Second Quarter 2010 Earnings/afont size=-1 color=#6f6f6fnobrMarketWatch (press release)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEt2vwtLNOrELXs7LhuoY-gct2Opwamp;url=http://www.poynter.org/content/content_view.asp?id%3D187781McClatchy Sees Some Positive Trends in Classified bAdvertising/b/afont size=-1 color=#6f6f6fnobrPoynter.org/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFr8UwBmmOAmXGG1Qw7BrAsSjGPkQamp;url=http://www.sacbee.com/2010/07/30/2924482/mcclatchys-second-quarter-profit.htmlnobrSacramento Bee/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEloXAkCiPzt4Afl_H3YGKqfa2zhQamp;url=http://www.bizjournals.com/southflorida/stories/2010/07/26/daily58.htmlnobrBizjournals.com/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEAgaybcxxrhwLujJo9lww9JF97Agamp;url=http://www.newsobserver.com/2010/07/30/603806/mcclatchy-revenue-drops-64.htmlnobrNews Observer/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dghOJeBalMekspMXJgPnXl1x17trMnobrball 179 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Storytelling and The Age of Persuasion: Two books on advertising - Washington Post

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHZvUPPrDsOOGbbuCvR-bLwKT_1Hgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073002548.htmlbquot;Storytellingquot; and quot;The Age of Persuasionquot;: Two books on badvertising/b/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1For more than a century, storytelling and badvertising/b have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dQc-RyFX3Fy-SXMnobrb/b/nobr/a/font/div/font/td/tr/table

Mediaset 2Q Pft Up On Advertising Spending Growth - Wall Street Journal

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGPKRPOaMToUj8KhMlPh7GSjTv63Qamp;url=http://online.wsj.com/article/BT-CO-20100729-717431.htmlbMediaset 2Q Pft Up On bAdvertising/b Spending Growth/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1MI), Italy#39;s largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as badvertising/b spending returned to growth in its core b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFPtvjwe7zlGUrEL1StMjT9WCWYAAamp;url=http://www.businessweek.com/news/2010-07-29/mediaset-first-half-profit-rises-34-on-increased-advertising.htmlMediaset First-Half Profit Rises 34% on Increased bAdvertising/b/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHUiG1Xrb4OSgNqHyiECznaoENDswamp;url=http://www.reuters.com/article/idUSLDE66P0VQ20100729Mediaset net jumps on ad recovery, sees more growth/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS29S9r5seYbe8M8SW0O7rDrYxS0Mnobrball 20 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising - Techdirt

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG-0FihK9hc1bY3sQXn6PNd80UbuAamp;url=http://www.techdirt.com/articles/20100730/14431710427.shtmlbMarvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fTechdirt/font/b/fontbr /font size=-1The whole idea of it is to act as badvertising/b for the movie and get people more interested in seeing the movie. And having people put it online for you b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d4CnP2owA3oZ99Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Present at the Birth of Modern Advertising - Wall Street Journal

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEajNn-XTABvDMhpv11nxkmSL2E_Aamp;url=http://online.wsj.com/article/SB10001424052748703724104575380081867728438.htmlbPresent at the Birth of Modern bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1In the nascent days of badvertising/b, in the first half of the 20th century, no one was more successful—or more influential—than Albert b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dWakTC5hmaLy6-Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth - Bloomberg

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG3OR89gNOwkgR84uww3V9g-JP6GQamp;url=http://www.bloomberg.com/news/2010-07-30/bogusky-turns-back-on-career-as-advertising-fails-to-reveal-deeper-truth.htmlbBogusky Turns Back on Career as bAdvertising/b Fails to Reveal Deeper Truth/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1Alex Bogusky, former creative director of Crispin Porter amp; Bogusky badvertising/b agency. b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNH3KyESZhvk2lCl8GDeQN5Ct_ZMRwamp;url=http://www.businessweek.com/magazine/content/10_32/b4190060449252.htmMad Man/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dd6KWALZ_hCbTeMzJG8gSSVwW2VaMnobrball 2 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Should Food Advertising to Children Be Restricted? - New York Times

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdnvJ7lKh0jcj3hqBGRwyKBLZJfAamp;url=http://www.nytimes.com/2010/07/31/opinion/lweb31cereal.htmlbShould Food bAdvertising/b to Children Be Restricted?/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1Once again, the food industry objects to tougher badvertising/b standards. It claims its own voluntary guidelines are sufficient to protect public health, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dsXeqUqgxJoqVHMnobrb/b/nobr/a/font/div/font/td/tr/table

Microsoft plans to protest Yahoo Japan-Google partnership - Washington Post

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG4hPnOSHqz6VEu_P5shGcMYss9jgamp;url=http://www.macworld.co.uk/digitallifestyle/news/index.cfm?newsid%3D3233884%26pagtype%3Dallchandateimg src=http://nt0.ggpht.com/news/tbn/9CoDr8AHQcp2yM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Macworld UK/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFrtXOHDCfiYGHSsURgTeEILLsbPgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073004231.htmlbMicrosoft plans to protest Yahoo Japan-Google partnership/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1Microsoft said it plans protest a search and badvertising/b partnership struck by Yahoo Japan and Google by telling regulators in Japan that b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFsBIcrXQM0o4MdwWwJL3FyZ2Twnwamp;url=http://www.businessweek.com/ap/financialnews/D9H9JJ300.htmWhat earnings reports have revealed about ads/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGiAYY2LlIETcyhQDqCDn_XCwAugAamp;url=http://www.pcworld.com/businesscenter/article/202283/microsoft_will_try_to_block_googleyahoo_japan_deal.htmlMicrosoft Will Try to Block Google-Yahoo Japan Deal/afont size=-1 color=#6f6f6fnobrPC World/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHl9BjoPAjbLNUCFxexGUJonEX-cQamp;url=http://sanjose.bizjournals.com/sanjose/stories/2010/07/26/daily114.htmlMicrosoft to challenge Yahoo Japan deal/afont size=-1 color=#6f6f6fnobrSan Jose Business Journal/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE9pnqC4ydyYqvSzMKdDhB-eAUPMAamp;url=http://www.startribune.com/lifestyle/99632929.html?elr%3DKArks7PYDiaK7DUHPYDiaK7DUiD3aPc:_Yyc:aUUrnobrMinneapolis Star Tribune/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHpI-qknozEyMkLs6jtSxK6-K6f2wamp;url=http://news.softpedia.com/news/Microsoft-to-Take-Legal-Steps-to-Block-Google-Yahoo-Japan-Deal-150050.shtmlnobrSoftpedia/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFpx3zyI4Lw29gHrvok7KI73eclqAamp;url=http://news.cnet.com/8301-1023_3-20012265-93.htmlnobrCNET/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS38QbZoiDZXMJMW70HLHsTl3GwcMnobrball 101 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

We get a charge out of driving Nissan Leaf - CNET (blog)

Google Says Web Search, Advertising Being Blocked in China - Bloomberg

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGwo1Rh_xCHoLpnx63GI5zAj205ZQamp;url=http://www.thehindu.com/news/international/article541814.eceimg src=http://nt3.ggpht.com/news/tbn/yxoJK5au7Dy4IM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2The Hindu/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGP4fJ4Rv_aKdx-y00b20BeYa8vgwamp;url=http://www.bloomberg.com/news/2010-07-29/google-says-web-search-advertising-being-blocked-in-china.htmlbGoogle Says Web Search, bAdvertising/b Being Blocked in China/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1b.../b Levy talks about Google Inc.#39;s announcement that some of its services, including Web search, mobile and badvertising/b, are being fully blocked in China. b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGt9cJAFGndcq5151EUsT5fmZNHRgamp;url=http://www.hindustantimes.com/Google-on-hiring-spree-in-China/Article1-580496.aspxGoogle on hiring spree in China/afont size=-1 color=#6f6f6fnobrHindustan Times/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGxPOYP12ZG1e5tqhDzSs7Ned76lwamp;url=http://latimesblogs.latimes.com/technology/2010/07/google-search-engine-mobile-service-blocked-in-china.htmlGoogle says search engine, mobile service blocked in China [Updated]/afont size=-1 color=#6f6f6fnobrLos Angeles Times (blog)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFuSWkkCYM1HneCpmPeRK7CoQzUbQamp;url=http://www.digitaltrends.com/international/googles-china-services-experience-hiccup/?news%3D123Google#39;s China Services Experience Hiccup/afont size=-1 color=#6f6f6fnobrDigitaltrends.com/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHGhi79rtrN9R5zskd9SWCMblwG8Qamp;url=http://traxfer.ft.com/cms/s/2/70d676de-9b69-11df-8239-00144feab49a.html?o%3D%252Fhome%252FuknobrFinancial Times/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGp2k5oE5vSmx_kr4oC2XO8VQrP-wamp;url=http://www.bloomberg.com/news/2010-07-29/google-says-web-search-advertising-among-services-being-blocked-in-china.htmlnobrBloomberg/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHodK5GH9vC_nJ3p1kY-aXxmioB9wamp;url=http://www.melodika.net/index.php?option%3Dcom_content%26task%3Dview%26id%3D48474%26Itemid%3D50nobrMelodika.net (press release)/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dp6y1sS2tvhGBIMAWgQ2g9oGTMHaMnobrball 737 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses.

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales.

For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. It is a compaction of the question "so what?"You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.