Take Advantage of Your Foes

Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so supportive. How long would it take to a Finn or a Bulgarian to provoke any reaction?

Whoever you are, whatever your activity, there are people who dislike you. The faster you sift them, the faster you can take care of the others. It is not only a matter of business; it is also good for your personal life. To know who your foes are and where they stand will avoid you a lot of trouble.

The easiest way to separate the grain from the bran and recognize your foes? Tell the truth! Your truth is bound to shock somebody else's. Of course, if the only truth you have to reveal is "The sky is above the roof", the results may be disappointing; though, do not take it for granted. A short research on the internet will show you how "burning" the question of the rotundity of the earth still is.

By telling your customers what you deeply think they must know, you will do them and yourself a service; if they agree, they will appreciate your opinion as well as your straightforwardness; if they disagree, either they will mill your grain: each time they will repeat your words there will be an opportunity that they reach someone you have not reached yet, or they will prevent you from wasting time with them. Allow your foes to do you this service: spending more time doing the things that get you great results. Thanks to them, you will be more successful.

The lukewarm customer is so difficult to convince that the actual purchase, if it happens! hardly pays for the trouble of selling it. The like minded and like hearted customer is already convinced. He comes to buy and he will come back if your service corresponds to what you announced. So, act and speak to freeze or to burn, never in order to smooth your way... or go back to your previous job and obey your boss.

Gabrielle Guichard is a French teacher who can be listened to on FrenchPodcasting.com.

MORE RESOURCES:

On the Call: McClatchy CEO Gary Pruitt - BusinessWeek

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHKphkfvvb7_wU7b-dbSVeEfki7NAamp;url=http://clicknews.org/debt-refinancing-cause-for-83-drop-in-earnings-mcclatchy-declares/101130/img src=http://nt2.ggpht.com/news/tbn/vhwU_N6IFJZgfM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Click News (blog)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEW69dmxpRoflsG-Hu2nJI-vtPszAamp;url=http://www.businessweek.com/ap/financialnews/D9H8VTFG0.htmbOn the Call: McClatchy CEO Gary Pruitt/b/abr /font size=-1bfont color=#6f6f6fBusinessWeek/font/b/fontbr /font size=-1CEO Gary Pruitt touched upon the company#39;s efforts to strike the right balance between online badvertising/b and reader fees during a Thursday conference call b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGJZ3lHKACspoRM3tgSWXDi2zSMbAamp;url=http://www.reuters.com/article/idUSTRE66S3IC20100729McClatchy profit down 83 percent, ad sales fall/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGvlKEJ5ajnSnx6AMSsx1W-xi_rrAamp;url=http://www.marketwatch.com/story/mcclatchy-reports-second-quarter-2010-earnings-2010-07-29?reflink%3DMW_news_stmpMcClatchy Reports Second Quarter 2010 Earnings/afont size=-1 color=#6f6f6fnobrMarketWatch (press release)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEt2vwtLNOrELXs7LhuoY-gct2Opwamp;url=http://www.poynter.org/content/content_view.asp?id%3D187781McClatchy Sees Some Positive Trends in Classified bAdvertising/b/afont size=-1 color=#6f6f6fnobrPoynter.org/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFr8UwBmmOAmXGG1Qw7BrAsSjGPkQamp;url=http://www.sacbee.com/2010/07/30/2924482/mcclatchys-second-quarter-profit.htmlnobrSacramento Bee/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEloXAkCiPzt4Afl_H3YGKqfa2zhQamp;url=http://www.bizjournals.com/southflorida/stories/2010/07/26/daily58.htmlnobrBizjournals.com/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEAgaybcxxrhwLujJo9lww9JF97Agamp;url=http://www.newsobserver.com/2010/07/30/603806/mcclatchy-revenue-drops-64.htmlnobrNews Observer/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dghOJeBalMekspMXJgPnXl1x17trMnobrball 179 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Storytelling and The Age of Persuasion: Two books on advertising - Washington Post

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHZvUPPrDsOOGbbuCvR-bLwKT_1Hgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073002548.htmlbquot;Storytellingquot; and quot;The Age of Persuasionquot;: Two books on badvertising/b/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1For more than a century, storytelling and badvertising/b have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dQc-RyFX3Fy-SXMnobrb/b/nobr/a/font/div/font/td/tr/table

Mediaset 2Q Pft Up On Advertising Spending Growth - Wall Street Journal

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGPKRPOaMToUj8KhMlPh7GSjTv63Qamp;url=http://online.wsj.com/article/BT-CO-20100729-717431.htmlbMediaset 2Q Pft Up On bAdvertising/b Spending Growth/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1MI), Italy#39;s largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as badvertising/b spending returned to growth in its core b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFPtvjwe7zlGUrEL1StMjT9WCWYAAamp;url=http://www.businessweek.com/news/2010-07-29/mediaset-first-half-profit-rises-34-on-increased-advertising.htmlMediaset First-Half Profit Rises 34% on Increased bAdvertising/b/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHUiG1Xrb4OSgNqHyiECznaoENDswamp;url=http://www.reuters.com/article/idUSLDE66P0VQ20100729Mediaset net jumps on ad recovery, sees more growth/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS29S9r5seYbe8M8SW0O7rDrYxS0Mnobrball 20 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising - Techdirt

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG-0FihK9hc1bY3sQXn6PNd80UbuAamp;url=http://www.techdirt.com/articles/20100730/14431710427.shtmlbMarvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fTechdirt/font/b/fontbr /font size=-1The whole idea of it is to act as badvertising/b for the movie and get people more interested in seeing the movie. And having people put it online for you b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d4CnP2owA3oZ99Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Present at the Birth of Modern Advertising - Wall Street Journal

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEajNn-XTABvDMhpv11nxkmSL2E_Aamp;url=http://online.wsj.com/article/SB10001424052748703724104575380081867728438.htmlbPresent at the Birth of Modern bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1In the nascent days of badvertising/b, in the first half of the 20th century, no one was more successful—or more influential—than Albert b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dWakTC5hmaLy6-Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth - Bloomberg

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG3OR89gNOwkgR84uww3V9g-JP6GQamp;url=http://www.bloomberg.com/news/2010-07-30/bogusky-turns-back-on-career-as-advertising-fails-to-reveal-deeper-truth.htmlbBogusky Turns Back on Career as bAdvertising/b Fails to Reveal Deeper Truth/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1Alex Bogusky, former creative director of Crispin Porter amp; Bogusky badvertising/b agency. b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dd6KWALZ_hCbTeMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Should Food Advertising to Children Be Restricted? - New York Times

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdnvJ7lKh0jcj3hqBGRwyKBLZJfAamp;url=http://www.nytimes.com/2010/07/31/opinion/lweb31cereal.htmlbShould Food bAdvertising/b to Children Be Restricted?/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1Once again, the food industry objects to tougher badvertising/b standards. It claims its own voluntary guidelines are sufficient to protect public health, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dsXeqUqgxJoqVHMnobrb/b/nobr/a/font/div/font/td/tr/table

Microsoft plans to protest Yahoo Japan-Google partnership - Washington Post

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG4hPnOSHqz6VEu_P5shGcMYss9jgamp;url=http://www.macworld.co.uk/digitallifestyle/news/index.cfm?newsid%3D3233884%26pagtype%3Dallchandateimg src=http://nt0.ggpht.com/news/tbn/9CoDr8AHQcp2yM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Macworld UK/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFrtXOHDCfiYGHSsURgTeEILLsbPgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073004231.htmlbMicrosoft plans to protest Yahoo Japan-Google partnership/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1Microsoft said it plans protest a search and badvertising/b partnership struck by Yahoo Japan and Google by telling regulators in Japan that b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFsBIcrXQM0o4MdwWwJL3FyZ2Twnwamp;url=http://www.businessweek.com/ap/financialnews/D9H9JJ300.htmWhat earnings reports have revealed about ads/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGiAYY2LlIETcyhQDqCDn_XCwAugAamp;url=http://www.pcworld.com/businesscenter/article/202283/microsoft_will_try_to_block_googleyahoo_japan_deal.htmlMicrosoft Will Try to Block Google-Yahoo Japan Deal/afont size=-1 color=#6f6f6fnobrPC World/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHl9BjoPAjbLNUCFxexGUJonEX-cQamp;url=http://sanjose.bizjournals.com/sanjose/stories/2010/07/26/daily114.htmlMicrosoft to challenge Yahoo Japan deal/afont size=-1 color=#6f6f6fnobrSan Jose Business Journal/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE9pnqC4ydyYqvSzMKdDhB-eAUPMAamp;url=http://www.startribune.com/lifestyle/99632929.html?elr%3DKArks7PYDiaK7DUHPYDiaK7DUiD3aPc:_Yyc:aUUrnobrMinneapolis Star Tribune/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHpI-qknozEyMkLs6jtSxK6-K6f2wamp;url=http://news.softpedia.com/news/Microsoft-to-Take-Legal-Steps-to-Block-Google-Yahoo-Japan-Deal-150050.shtmlnobrSoftpedia/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFpx3zyI4Lw29gHrvok7KI73eclqAamp;url=http://news.cnet.com/8301-1023_3-20012265-93.htmlnobrCNET/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS38QbZoiDZXMJMW70HLHsTl3GwcMnobrball 101 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

We get a charge out of driving Nissan Leaf - CNET (blog)

Google Says Web Search, Advertising Being Blocked in China - Bloomberg

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGwo1Rh_xCHoLpnx63GI5zAj205ZQamp;url=http://www.thehindu.com/news/international/article541814.eceimg src=http://nt3.ggpht.com/news/tbn/yxoJK5au7Dy4IM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2The Hindu/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGP4fJ4Rv_aKdx-y00b20BeYa8vgwamp;url=http://www.bloomberg.com/news/2010-07-29/google-says-web-search-advertising-being-blocked-in-china.htmlbGoogle Says Web Search, bAdvertising/b Being Blocked in China/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1b.../b Levy talks about Google Inc.#39;s announcement that some of its services, including Web search, mobile and badvertising/b, are being fully blocked in China. b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGt9cJAFGndcq5151EUsT5fmZNHRgamp;url=http://www.hindustantimes.com/Google-on-hiring-spree-in-China/Article1-580496.aspxGoogle on hiring spree in China/afont size=-1 color=#6f6f6fnobrHindustan Times/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGxPOYP12ZG1e5tqhDzSs7Ned76lwamp;url=http://latimesblogs.latimes.com/technology/2010/07/google-search-engine-mobile-service-blocked-in-china.htmlGoogle says search engine, mobile service blocked in China [Updated]/afont size=-1 color=#6f6f6fnobrLos Angeles Times (blog)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFuSWkkCYM1HneCpmPeRK7CoQzUbQamp;url=http://www.digitaltrends.com/international/googles-china-services-experience-hiccup/?news%3D123Google#39;s China Services Experience Hiccup/afont size=-1 color=#6f6f6fnobrDigitaltrends.com/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHGhi79rtrN9R5zskd9SWCMblwG8Qamp;url=http://traxfer.ft.com/cms/s/2/70d676de-9b69-11df-8239-00144feab49a.html?o%3D%252Fhome%252FuknobrFinancial Times/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGp2k5oE5vSmx_kr4oC2XO8VQrP-wamp;url=http://www.bloomberg.com/news/2010-07-29/google-says-web-search-advertising-among-services-being-blocked-in-china.htmlnobrBloomberg/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHodK5GH9vC_nJ3p1kY-aXxmioB9wamp;url=http://www.melodika.net/index.php?option%3Dcom_content%26task%3Dview%26id%3D48474%26Itemid%3D50nobrMelodika.net (press release)/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dp6y1sS2tvhGBIMAWgQ2g9oGTMHaMnobrball 737 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Google News

RELATED ARTICLES

Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.

Womentisements
The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.

Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Why People Fail in Mail Order
Mail order is a very complicated business.� Every phase must beplanned, analyzed and tested.

Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!Here's how it works.

Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it.

Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.

Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.

Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors.

Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.

Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.

Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.

Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry.

How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.Don't just fish for customers, catch them!1.

Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.

Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.

Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.

Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.

Media Planning: Smart Choices for Your Success
Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.