Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.

Some of the common flim-flams are:

Coupon Books

They offer to put you in a giant coupon book to be sold for the needy charity or Lions Club. Books are sold on the phone for $29 and delivered by the Boy Scouts. Watch out for errors and missing expirations once the operation has moved to another town.

Telephone Book Covers

They wrap around the book and the callers see your ad every time they reach for the book. Might be OK if you own the wrecker service, locksmith or funeral home, but run the other way if you have a grocery, Mickey Dees, or bank.

City Maps

Your ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.

Bibles for Newlyweds

I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.

The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.

They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the Bible people, a dud for advertising effectiveness. But like kids in school and American Flags, this emotion sells well in every community.

There are hundreds of advertising "opportunities" out there. Your job as a business owner is to separate the effective from the cute and clever.

For more about advertising, get my article "Your Billboard is Showing" MailTo:Billboards@BigIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net

MORE RESOURCES:

Millions Spent to Sway Democrats on Health Care - New York Times

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.nytimes.com%2F2010%2F03%2F15%2Fhealth%2Fpolicy%2F15health.htmlamp;usg=AFQjCNFmhJ013eT49ONsbknZ1A7mCttS3wbMillions Spent to Sway Democrats on Health Care/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1WASHINGTON â€” The yearlong legislative fight over health care is drawing to a frenzied close as a multimillion-dollar wave of badvertising/b that b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=ddETQejrJlBsKbMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Earned media is the new advertising must-have - Stuff.co.nz

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.stuff.co.nz%2Fbusiness%2Findustries%2F3449913%2FEarned-media-is-the-new-advertising-must-haveamp;usg=AFQjCNGrfuxrsttfeQ0PWD3A9tfPutX5Vgb#39;Earned media#39; is the new badvertising/b must-have/b/abr /font size=-1bfont color=#6f6f6fStuff.co.nz/font/b/fontbr /font size=-1Participation marketing and quot;owned media assetsquot; are the new buzz-terms in the notoriously fickle badvertising/b b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dA2GcZGSmoQxaLMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Sun Shines On Clear Channel Outdoor - Forbes

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.forbes.com%2F2010%2F03%2F12%2Fclear-channel-outdoor-markets-equities-advertising-billboards.html%3Fboxes%3Dmarketschannelnewsamp;usg=AFQjCNGqiFQjHFWomDQjDboLpb9YjBKskAbSun Shines On Clear Channel Outdoor/b/abr /font size=-1bfont color=#6f6f6fForbes/font/b/fontbr /font size=-1A narrower loss for Clear Channel Outdoor hints at blue skies are ahead for the recession-battered badvertising/b market. The San Antonio-based company lost b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FBT-CO-20100311-715546.html%3Fmod%3DWSJ_earnings_MIDDLETopHeadlinesamp;usg=AFQjCNEnffEf5BmkqS-NvyL8_OJKKwB8EwCC Media Swings To 4Q Profit; Clear Channel 4Q Rev Tops View/afont size=-1 color=#6f6f6fnobrWall Street Journal/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.marketwatch.com%2Fstory%2Fclear-channel-outdoor-reports-fourth-quarter-and-full-year-2009-results-2010-03-11%3Freflink%3DMW_news_stmpamp;usg=AFQjCNEfhkb_rEajHCqEeSLum9d7BD_JuwClear Channel Outdoor Reports Fourth Quarter and Full Year 2009 Results/afont size=-1 color=#6f6f6fnobrMarketWatch (press release)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.google.com%2Fhostednews%2Fap%2Farticle%2FALeqM5g14aR0FLG_GEAr-SUJ16vNMUxHqAD9ED7HD00amp;usg=AFQjCNExbTChhjUY8wCTE_s9dK9vKB33OAClear Channel Outdoor climbs after 4Q results/afont size=-1 color=#6f6f6fnobrThe Associated Press/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.reuters.com%2Farticle%2FidUSSGE62A0JS20100311%3Ftype%3DmarketsNewsamp;usg=AFQjCNEJ5lrAS-DAt5SE9rfJQuqmWPyVKAnobrReuters/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.fmqb.com%2Farticle.asp%3Fid%3D1730666amp;usg=AFQjCNF1OnP6zfKv4eZK4-3-nr879rzvqwnobrFMQB/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fsanantonio.bizjournals.com%2Fsanantonio%2Fstories%2F2010%2F03%2F08%2Fdaily38.htmlamp;usg=AFQjCNE07bDp8XQvpM6JscmLklYHfimicgnobrSan Antonio Business Journal/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dCxmS1sDCZXk89MuMxPEe7pudugbMnobrball 103 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Accounts, People Miscellany - New York Times

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.nytimes.com%2F2010%2F03%2F15%2Fbusiness%2Fmedia%2F15addes.htmlamp;usg=AFQjCNHnXK7LlmkPoPgyoW-jmF-_zQW-xgbAccounts, People amp; Miscellany/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1Â¶National Pork Board, Des Moines, chose Schafer Condon Carter, Chicago, as its consumer branding and badvertising/b agency of record. b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=drODwHRQzD_5HsMnobrb/b/nobr/a/font/div/font/td/tr/table

Climate change adverts draw mild rebuke from advertising watchdog - The Guardian

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First Amendment Does Not Prohibit Restrictions on Brothel Advertising - InjuryBoard.com (blog)

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Findustry.bnet.com%2Fadvertising%2F10006009%2Fnevadas-brothel-ad-ban-says-more-about-old-media-woes-than-legalized-prostitution%2Famp;usg=AFQjCNFp-dXXDsEa6OUVElr4o7poSqfqagimg src=http://nt3.ggpht.com/news/tbn/O03wchIDSbyQAM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2BNET/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Freno.injuryboard.com%2Fmiscellaneous%2Ffirst-amendment-does-not-prohibit-restrictions-on-brothel-advertising.aspx%3Fgoogleid%3D279328amp;usg=AFQjCNEO3Me9RH3sVGYeY5zUOP18EOC1HAbFirst Amendment Does Not Prohibit Restrictions on Brothel bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fInjuryBoard.com (blog)/font/b/fontbr /font size=-1The Las Vegas Sun reports that the Ninth Circuit Court of Appeals upheld a Nevada law restricting badvertising/b for brothels. The law was challenged under the b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.google.com%2Fhostednews%2Fap%2Farticle%2FALeqM5haHem29PqAyT398MqJbxVNrACU-AD9ECO26O0amp;usg=AFQjCNHeelci5SHwL_NgvXr9tuhJyyjLJQFederal court says Nevada can limit brothel ads/afont size=-1 color=#6f6f6fnobrThe Associated Press/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.lasvegassun.com%2Fnews%2F2010%2Fmar%2F11%2Ffederal-court-state-has-right-ban-brothel-advertis%2Famp;usg=AFQjCNFuGbcuM_nwwHGEE4H_kN595ZZNkAFederal court: State has right to ban brothel badvertising/b/afont size=-1 color=#6f6f6fnobrLas Vegas Sun/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fsilverpinyon.com%2Fcriminal-justice%2Fcourt-proceedings%2F348-9th-circuit-court-of-appeals-upholds-state-statutes-on-brothel-advertisingamp;usg=AFQjCNGdrq-oDmdDZEFmfI9DCh3HsNlakA9th Circuit Court of Appeals upholds state statutes on brothel badvertising/b/afont size=-1 color=#6f6f6fnobrSilver Pinyon Journal/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.xbiznewswire.com%2Fview.php%3Fid%3D118537amp;usg=AFQjCNFWDuhQaIHcuZNszwxePL9vXgg9QQnobrXBIZ Newswire/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.lvrj.com%2Fnews%2Fappeals-court-reinstates-limits-on-brothel-ads-87390082.htmlamp;usg=AFQjCNEaprogfAGCzVzlSI9HBDF0_CMSEgnobrLas Vegas Review - Journal/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.courthousenews.com%2F2010%2F03%2F11%2F25500.htmamp;usg=AFQjCNFFkUKku3BxXe3YwAW3kcGBEzLQdgnobrCourthouse News Service/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dTsVX42Z_Q-o8MMRsuuqoVRlSD4kMnobrball 202 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

ARTS: British TV Ads Flaunt Their Arty Side - New York Times

Online Marketing With Advertising Expert, LLC - OfficialWire (press release)

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.officialwire.com%2Fmain.php%3Faction%3Dposted_news%26rid%3D112264%26catid%3D93amp;usg=AFQjCNEPsUtn843OZklNVn32dKKGcQeHHAbOnline Marketing With bAdvertising/b Expert, LLC/b/abr /font size=-1bfont color=#6f6f6fOfficialWire (press release)/font/b/fontbr /font size=-1This is why you should hire bAdvertising/b Expert, LLC. The team at bAdvertising/b Expert are able to handle any kind of online marketing you can throw at them. b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dwxQJjQdF0fIcrMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Claire Beale On Advertising: Fighting crime is clever marketing - Independent

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.independent.co.uk%2Fnews%2Fmedia%2Fadvertising%2Fclaire-beale-on-advertising-fighting-crime-is-clever-marketing-1921338.htmlamp;usg=AFQjCNHG09RgkvLO7SR4ZgHdR4C1YKS0-QbClaire Beale On bAdvertising/b: Fighting crime is clever marketing/b/abr /font size=-1bfont color=#6f6f6fIndependent/font/b/fontbr /font size=-1At a time when the ad industry is trying to defend itself on issues such as alcohol commercials and badvertising/b to children, a little bit more social b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dLfZTB54ll7d34Mnobrb/b/nobr/a/font/div/font/td/tr/table

(Post) Modern Marketing Myths: Busted - ClickZ News

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