Should You Advertise on TV?

When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"

I can't answer that questions until I ask a number of questions first.

Do you have an advertising plan?

Are you working on a firm budget?

What are you trying to accomplish with your advertising?

Where are you spending your money now?

Usually by the 4th question the happy face is one of disappointment.

Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)

Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?

You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com

Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.

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MORE RESOURCES:

BigBand Doubles High Definition Advertising and Stream Processing Capacity for ... - MarketWatch (press release)

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.marketwatch.com%2Fstory%2Fbigband-doubles-high-definition-advertising-and-stream-processing-capacity-for-broadcast-video-platform-2010-03-16%3Freflink%3DMW_news_stmpamp;usg=AFQjCNFECGlvFz9ns6ZtBeYshG3FFjcY3wbBigBand Doubles High Definition bAdvertising/b and Stream Processing Capacity for b.../b/b/abr /font size=-1bfont color=#6f6f6fMarketWatch (press release)/font/b/fontbr /font size=-1The upgrade to the large installed base of Broadband Multimedia Routers (BMR(R)) enables customers to deploy up to 150% more HD badvertising/b and process up b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=doB_yBzZwAjRm3Mnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

UK government rebuked on climate change ads - The Associated Press

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.timesonline.co.uk%2Ftol%2Fnews%2Fenvironment%2Farticle7061162.eceamp;usg=AFQjCNHGoUcdU1jq8YVLfIMhGjPBqjVFvAimg src=http://nt0.ggpht.com/news/tbn/jJ2w77qTPeK7gM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Times Online/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.google.com%2Fhostednews%2Fap%2Farticle%2FALeqM5ita6dpYa6ziNE99a0S6KsqXBgWlQD9EF3HV83amp;usg=AFQjCNE-oFlWMnzjNllUyE7oNkWJdHWdRgbUK government rebuked on climate change ads/b/abr /font size=-1bfont color=#6f6f6fThe Associated Press/font/b/fontbr /font size=-1LONDON тАФ Britain#39;s independent badvertising/b watchdog agency has criticized a government ad campaign that highlights the dangers of climate change. b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.huffingtonpost.com%2Fsuzy-shuster%2Fbritish-watchdog-group-re_b_499476.htmlamp;usg=AFQjCNGoXxUnfo3HBkm5pk31kLvSa6TzHABritish Watchdog Group Rebukes Government for Climate Change Nursery Rhyme b.../b/afont size=-1 color=#6f6f6fnobrHuffington Post (blog)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Findustry.bnet.com%2Fadvertising%2F10006031%2Fclimate-change-denialists-win-an-ad-ban-that-limits-options-for-green-brands%2Famp;usg=AFQjCNGnFKiAXAWl6Hi3JqRrJlg2ZS0cEgClimate Change Denialists Win a Round: UK Ad Ban Limits Options for Green Brands/afont size=-1 color=#6f6f6fnobrBNET/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.examiner.com%2Fx-25061-Climate-Change-Examiner~y2010m3d15-British-governments-global-warming-ads-banned-for-warning-of-extreme-weatheramp;usg=AFQjCNHCrCyB6BtucliHHr7tOYzILscK4QBritish government#39;s global warming ads banned for false warning of extreme b.../b/afont size=-1 color=#6f6f6fnobrExaminer.com/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.guardian.co.uk%2Fscience%2F2010%2Fmar%2F13%2Fgovernment-cleared-climate-change-advertsamp;usg=AFQjCNGetydNLk9_lOUDEwouiQNORqTfdwnobrThe Guardian/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.nationalcenter.org%2F2010%2F03%2Fbritain-censors-climate-news.htmlamp;usg=AFQjCNG76NY0Vr2t6e8_eDg66oz5QuQgggnobrNational Center for Public Policy Research/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.nationalpost.com%2Fnews%2Fstory.html%3Fid%3D2683073amp;usg=AFQjCNFjSf3j_gltRKHz5hS6pzIO6sr-3QnobrNational Post/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d2vQkCQgEGX7vBMVlf68erc2cKfOMnobrball 164 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Twitter Advertising Platform: SXSW 2010 Provides Few Answers - Huffington Post (blog)

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Obama agenda: Campaigns, advertising - msnbc.com

Accipiter Founders Match Advertising Intelligence To Premium Inventory Ad ... - Mediapost.com

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NYT and WSJ Launch Advertising Campaigns Touting New York Dominance - Editor Publisher

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New advertising rules will relax rules on condom adverts - The Guardian

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.marketingweek.co.uk%2Fhome%2Flatest-news-and-analysis%2Fadvertising-industry-and-green-charities-welcome-code-changes%2F3011154.articleamp;usg=AFQjCNFsvomdx9SUvnwS1iazUlqvCqy53Aimg src=http://nt3.ggpht.com/news/tbn/V8lhCy_9_zHmjM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Marketing Week/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.guardian.co.uk%2Fmedia%2F2010%2Fmar%2F16%2Fadvertising-rules-changeamp;usg=AFQjCNFXIlxOTSiGkC4SzIIqo-E2Op_EBQbNew badvertising/b rules will relax rules on condom adverts/b/abr /font size=-1bfont color=#6f6f6fThe Guardian/font/b/fontbr /font size=-1bAdvertising/b regulators have unveiled new rules that include fewer restrictions on condom ads on TV, but have delayed a decision on proposals that could b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.iabuk.net%2Fen%2F1%2Fnewselfregulatoryadvertisingcodepublished160310.mxsamp;usg=AFQjCNFGbYCwEaRN8-i3BUX7K2115bntCANew self-regulatory badvertising/b code published/afont size=-1 color=#6f6f6fnobrIAB UK/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.businessgreen.com%2Fbusiness-green%2Fnews%2F2259576%2Fadvertising-industry-launchesamp;usg=AFQjCNEGvtZ2fHJtFJ2Wf1ZR11dYG2QWZQbAdvertising/b Industry launches new rules for tackling greenwash/afont size=-1 color=#6f6f6fnobrBusiness Green/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.marketingweek.co.uk%2Fhome%2Flatest-news-and-analysis%2Fadvertising-industry-and-green-charities-welcome-code-changes%2F3011154.articleamp;usg=AFQjCNFsvomdx9SUvnwS1iazUlqvCqy53AbAdvertising/b industry and green charities welcome code changes/afont size=-1 color=#6f6f6fnobrMarketing Week/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.mad.co.uk%2FMain%2FNews%2FArticlex%2Ffa4f5600f6d0482c94470052a3e8b3d4%2FAdvertising-watchdog-to-crackdown-on-greenwashing.htmlamp;usg=AFQjCNHaPNWQKWkK9Q4XyE8O_qkXeXjf8wnobrmad.co.uk/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.marketingmagazine.co.uk%2Fnews%2F990347%2FDont-code-breaker%2Famp;usg=AFQjCNFg7ubB8Uz1pMZqguS7l5MIdtjGXAnobrMarketing/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.marketingmagazine.co.uk%2Fchannel%2FTelevision%2Farticle%2F990377%2FCondom-ad-rules-relaxed-part-code-shake-up%2Famp;usg=AFQjCNFwAex0XVasyd-BQS7AFQSDy9NrUgnobrMarketing/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=duLlWdZcgJ-deiMbjSMNOXaPF87BMnobrball 9 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

China without Google: a lose-lose scenario - The Associated Press

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.cbc.ca%2Ftechnology%2Fstory%2F2010%2F03%2F12%2Ftech-google-china.htmlamp;usg=AFQjCNGDKZS8PIHe0imR7BbwuWdWVbbAGwimg src=http://nt1.ggpht.com/news/tbn/CbQjRKGvPG23sM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2CBC.ca/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.google.com%2Fhostednews%2Fap%2Farticle%2FALeqM5iuEA30SrPw0wfB5p1ESXCDtC089QD9EFL8UO0amp;usg=AFQjCNFyukcyaJkMHTGOEiZ9vSsqeqUkfgbChina without Google: #39;a lose-lose scenario#39;/b/abr /font size=-1bfont color=#6f6f6fThe Associated Press/font/b/fontbr /font size=-1But on top of a local search site that Google says it may close, services that might be affected range from badvertising/b support for Chinese companies to b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Feconomictimes.indiatimes.com%2Finfotech%2Finternet%2FGoogles-China-advertising-clients-urged-to-defect%2Farticleshow%2F5688405.cmsamp;usg=AFQjCNGBLwNWmFLRj3c5Ga-QJ25iSQTftgGoogle#39;s China badvertising/b clients urged to defect/afont size=-1 color=#6f6f6fnobrEconomic Times/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fsearchengineland.com%2Freport-proposes-google-tax-to-subsidize-local-journalism-in-uk-38048amp;usg=AFQjCNGrpLY2A8m4DEqYw9nG8WYp652D4QReport Proposes #39;Google Tax#39; To Subsidize Local Media In UK/afont size=-1 color=#6f6f6fnobrSearch Engine Land (blog)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.bizjournals.com%2Fsanfrancisco%2Fstories%2F2010%2F03%2F15%2Fdaily14.htmlamp;usg=AFQjCNGdJSIKee0Gv3-hz_ExwQA_vsQxtAReports: Google likely to exit China/afont size=-1 color=#6f6f6fnobrBizjournals.com/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.businessweek.com%2Fnews%2F2010-03-15%2Fgoogle-advertisers-urged-to-defect-on-speculation-of-china-exit.htmlamp;usg=AFQjCNFEszUS85hE8GUauyxKEUQifkhDUAnobrBusinessWeek/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FBT-CO-20100315-707964.html%3Fmod%3DWSJ_latestheadlinesamp;usg=AFQjCNHCG0GriutNhAVTiaWDW_3Arju0CwnobrWall Street Journal/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.crikey.com.au%2F2010%2F03%2F16%2Fmedia-briefs-state-of-the-media-not-pretty-censorship-in-china-and-australia-piers-must-pay%2Famp;usg=AFQjCNFct-3Wwqi8EsuPiU3Jf6HPCnP71wnobrCrikey/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dltuZ9h-eBjQWBMRvijqLoRuEnniMnobrball 826 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

MyScreen cellphone advertising rewards users - MiamiHerald.com

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.miamiherald.com%2F2010%2F03%2F16%2F1531070%2Fmyscreen-cellphone-advertising.htmlamp;usg=AFQjCNFTxHAuwGhEw0oDU3JecXcRBI3vXQbMyScreen cellphone badvertising/b rewards users/b/abr /font size=-1bfont color=#6f6f6fMiamiHerald.com/font/b/fontbr /font size=-1MyScreen is selling an badvertising/b program to mobile carriers in Latin America that gives users rewards for seeing ads every time they end a phone call. b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dx-tPGD4bpEcSLMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Growth in Search Ads Problematic for News Sites - PC Magazine

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.pcworld.com%2Farticle%2F191564%2Fwill_you_pay_for_online_news_pew_study_says_no.htmlamp;usg=AFQjCNHi9QeiwG_YcYLVOQ0Ok5JLxLBpCAimg src=http://nt3.ggpht.com/news/tbn/Ay7XWiVi6rgbLM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2PC World/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.pcmag.com%2Farticle2%2F0%2C2817%2C2361369%2C00.aspamp;usg=AFQjCNFebnU7gaJgOGi4a4PRi4p8LLNxBQbGrowth in Search Ads Problematic for News Sites/b/abr /font size=-1bfont color=#6f6f6fPC Magazine/font/b/fontbr /font size=-1Growth in search badvertising/b and a corresponding decline in display badvertising/b is creating a depressing trend for news-based sites, b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fcoloradoindependent.com%2F49046%2Fnews-biz-tail-spinning-toward-a-public-optionamp;usg=AFQjCNGNisFz5GbZBTnZNgfX6dy5iPj9MANews biz tail-spinning toward a public option/afont size=-1 color=#6f6f6fnobrThe Colorado Independent/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Ftrueslant.com%2Fcharlesjohnson%2F2010%2F03%2F15%2Fpew-research-outlook-grim-for-pay-walls%2Famp;usg=AFQjCNGpPY4aFXZpQfzURivVnB4FoNZhlQPew Research: Outlook Grim for Pay Walls/afont size=-1 color=#6f6f6fnobrTrue/Slant/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Farstechnica.com%2Fmedia%2Fnews%2F2010%2F03%2Fpew-readers-prefer-ad-supported-news-to-keep-content-free.arsamp;usg=AFQjCNExDKUV_Y05HhnG-gALIIuB3d0biwPew: readers prefer ad-supported news to pay walls/afont size=-1 color=#6f6f6fnobrArs Technica/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-pew-online-news-users-dont-want-to-pay-or-look-at-ads%2Famp;usg=AFQjCNEsZ2enC5Zgnt-sa0VGAahbvPjiTwnobrpaidContent.org/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.theatlantic.com%2Fbusiness%2Farchive%2F2010%2F03%2F7-ideas-that-could-save-online-journalism%2F37506%2Famp;usg=AFQjCNHan_7HwXFj-JCErV_4oIftXh6sIAnobrAtlantic Online (blog)/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dY44fU5KQjRpj1MGCntnJmPUaU9HMnobrball 461 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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