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Radio Interview 101
Different Types of Station Contact Reaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an acceptable job for an acceptable price. Personal contact with prospective hosts is always the best, done by either by the guest or the booking person. These personal visits are usually only possible in the hometown of the guest or booking person, since radio PR campaigns just don't charge enough to pay someone to visit stations nationally. (Interestingly, high-level music airplay promotion campaigns DO charge enough for personal visits.) Regardless, if there is ever a chance to meet face to face with a host, do it... they will never forget you. The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every host in the country, and, since hosts are big phone-people. Plus, radio people are used to being hit with calls from music promoters, syndication promoters, equipment salespeople, audience calls, etc. Two things about the phone, however,... you have to hit the hosts at the right time (especially music-station morning crew hosts/producers), and you have to sound good doing it. Printed ads in radio publications are used by a lot of people who are trying to book interviews, and while these ads do generate "some" calls from smaller stations, I'll go ahead and say that an ad's purpose is not so much to generate calls as it is to build awareness (much like a billboard on the side of the road just builds awareness.) These printed "trade" ads certainly do have a use, but I just would not rely on them to make your phone ring. Ads on radio websites are even a bit less useful than printed ads, as far as awareness-building is concerned (and certainly as far as generating calls is concerned.) It has something to do with radio's fight over the internet for streaming, artists, banner sales, etc. Regardless, radio does not take things seriously that are presented via banner ads ONLY. However, if you have a great site, adding a banner (that links to your site) as part of your phone campaign makes good sense. Email contact is good for college stations and music-directors at community stations, but it is very weak at convincing commercial stations on FIRST contact. Once they know you, however, email is a good tool to get booking-times and dates across. Email has to be pin-point to the person... personalized and all. You cannot send one email to a list of people... they will never respond, and they will block you. Fax is most certainly just an image builder (like a billboard), and not a booking tool. Getting your guest's point across in a fax (if used by itself) usually never works since it never gets to the right person. And you can't send it multiple times to the same fax machine, since that would not be welcomed. Postal mail is a bit better than fax, as far as getting to the right person is concerned, but the cost involved, along with the proper-addressing hassle, makes mail prohibitive except for simple postcard-type image builders, or when mailing a book or book-cover is really needed. A nice thing about mailings is that you can target several guests with multiple pieces, mailed in intervals so that you don't fill up the receptionist's desk with your stuff. Bryan Farrish Radio Promotion is an independent radio interview
promotion company.
MORE RESOURCES: table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHKphkfvvb7_wU7b-dbSVeEfki7NAamp;url=http://clicknews.org/debt-refinancing-cause-for-83-drop-in-earnings-mcclatchy-declares/101130/img src=http://nt2.ggpht.com/news/tbn/vhwU_N6IFJZgfM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Click News (blog)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEW69dmxpRoflsG-Hu2nJI-vtPszAamp;url=http://www.businessweek.com/ap/financialnews/D9H8VTFG0.htmbOn the Call: McClatchy CEO Gary Pruitt/b/abr /font size=-1bfont color=#6f6f6fBusinessWeek/font/b/fontbr /font size=-1CEO Gary Pruitt touched upon the company#39;s efforts to strike the right balance between online badvertising/b and reader fees during a Thursday conference call b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGJZ3lHKACspoRM3tgSWXDi2zSMbAamp;url=http://www.reuters.com/article/idUSTRE66S3IC20100729McClatchy profit down 83 percent, ad sales fall/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGvlKEJ5ajnSnx6AMSsx1W-xi_rrAamp;url=http://www.marketwatch.com/story/mcclatchy-reports-second-quarter-2010-earnings-2010-07-29?reflink%3DMW_news_stmpMcClatchy Reports Second Quarter 2010 Earnings/afont size=-1 color=#6f6f6fnobrMarketWatch (press release)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEt2vwtLNOrELXs7LhuoY-gct2Opwamp;url=http://www.poynter.org/content/content_view.asp?id%3D187781McClatchy Sees Some Positive Trends in Classified bAdvertising/b/afont size=-1 color=#6f6f6fnobrPoynter.org/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFr8UwBmmOAmXGG1Qw7BrAsSjGPkQamp;url=http://www.sacbee.com/2010/07/30/2924482/mcclatchys-second-quarter-profit.htmlnobrSacramento Bee/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEloXAkCiPzt4Afl_H3YGKqfa2zhQamp;url=http://www.bizjournals.com/southflorida/stories/2010/07/26/daily58.htmlnobrBizjournals.com/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEAgaybcxxrhwLujJo9lww9JF97Agamp;url=http://www.newsobserver.com/2010/07/30/603806/mcclatchy-revenue-drops-64.htmlnobrNews Observer/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dghOJeBalMekspMXJgPnXl1x17trMnobrball 179 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHZvUPPrDsOOGbbuCvR-bLwKT_1Hgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073002548.htmlbquot;Storytellingquot; and quot;The Age of Persuasionquot;: Two books on badvertising/b/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1For more than a century, storytelling and badvertising/b have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dQc-RyFX3Fy-SXMnobrb/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGPKRPOaMToUj8KhMlPh7GSjTv63Qamp;url=http://online.wsj.com/article/BT-CO-20100729-717431.htmlbMediaset 2Q Pft Up On bAdvertising/b Spending Growth/b/abr /font size=-1bfont color=#6f6f6fWall Street Journal/font/b/fontbr /font size=-1MI), Italy#39;s largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as badvertising/b spending returned to growth in its core b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFPtvjwe7zlGUrEL1StMjT9WCWYAAamp;url=http://www.businessweek.com/news/2010-07-29/mediaset-first-half-profit-rises-34-on-increased-advertising.htmlMediaset First-Half Profit Rises 34% on Increased bAdvertising/b/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHUiG1Xrb4OSgNqHyiECznaoENDswamp;url=http://www.reuters.com/article/idUSLDE66P0VQ20100729Mediaset net jumps on ad recovery, sees more growth/afont size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dS29S9r5seYbe8M8SW0O7rDrYxS0Mnobrball 20 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG-0FihK9hc1bY3sQXn6PNd80UbuAamp;url=http://www.techdirt.com/articles/20100730/14431710427.shtmlbMarvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are bAdvertising/b/b/abr /font size=-1bfont color=#6f6f6fTechdirt/font/b/fontbr /font size=-1The whole idea of it is to act as badvertising/b for the movie and get people more interested in seeing the movie. 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It claims its own voluntary guidelines are sufficient to protect public health, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dsXeqUqgxJoqVHMnobrb/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG4hPnOSHqz6VEu_P5shGcMYss9jgamp;url=http://www.macworld.co.uk/digitallifestyle/news/index.cfm?newsid%3D3233884%26pagtype%3Dallchandateimg src=http://nt0.ggpht.com/news/tbn/9CoDr8AHQcp2yM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Macworld UK/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFrtXOHDCfiYGHSsURgTeEILLsbPgamp;url=http://www.washingtonpost.com/wp-dyn/content/article/2010/07/30/AR2010073004231.htmlbMicrosoft plans to protest Yahoo Japan-Google partnership/b/abr /font size=-1bfont color=#6f6f6fWashington Post/font/b/fontbr /font size=-1Microsoft said it plans protest a search and badvertising/b partnership struck by Yahoo Japan and Google by telling regulators in Japan that b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFsBIcrXQM0o4MdwWwJL3FyZ2Twnwamp;url=http://www.businessweek.com/ap/financialnews/D9H9JJ300.htmWhat earnings reports have revealed about ads/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGiAYY2LlIETcyhQDqCDn_XCwAugAamp;url=http://www.pcworld.com/businesscenter/article/202283/microsoft_will_try_to_block_googleyahoo_japan_deal.htmlMicrosoft Will Try to Block Google-Yahoo Japan Deal/afont size=-1 color=#6f6f6fnobrPC World/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHl9BjoPAjbLNUCFxexGUJonEX-cQamp;url=http://sanjose.bizjournals.com/sanjose/stories/2010/07/26/daily114.htmlMicrosoft to challenge Yahoo Japan deal/afont size=-1 color=#6f6f6fnobrSan Jose Business Journal/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE9pnqC4ydyYqvSzMKdDhB-eAUPMAamp;url=http://www.startribune.com/lifestyle/99632929.html?elr%3DKArks7PYDiaK7DUHPYDiaK7DUiD3aPc:_Yyc:aUUrnobrMinneapolis Star Tribune/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHpI-qknozEyMkLs6jtSxK6-K6f2wamp;url=http://news.softpedia.com/news/Microsoft-to-Take-Legal-Steps-to-Block-Google-Yahoo-Japan-Deal-150050.shtmlnobrSoftpedia/nobr/anbsp;-a 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class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFywPBHdGI-CVTzPuss_iLt5TvwDgamp;url=http://reviews.cnet.com/8301-13746_7-20012278-48.htmlbWe get a charge out of driving Nissan Leaf/b/abr /font size=-1bfont color=#6f6f6fCNET (blog)/font/b/fontbr /font size=-1I try not to want the same cars that companies use to print their badvertising/b on. by SteveW928 July 30, 2010 11:46 PM PDT Yea, that is a great tax credit... b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGUtt4G5a92bPtpvCK9dHJJKUgmBwamp;url=http://adage.com/article?article_id%3D145197Volt bAdvertising/b Likely to Go After Nissan#39;s Leaf/afont size=-1 color=#6f6f6fnobrAdAge.com (subscription)/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dkp4nXdm6gEjssMrTa1eLmuE4ey5Mnobrball 62 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGwo1Rh_xCHoLpnx63GI5zAj205ZQamp;url=http://www.thehindu.com/news/international/article541814.eceimg src=http://nt3.ggpht.com/news/tbn/yxoJK5au7Dy4IM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2The Hindu/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGP4fJ4Rv_aKdx-y00b20BeYa8vgwamp;url=http://www.bloomberg.com/news/2010-07-29/google-says-web-search-advertising-being-blocked-in-china.htmlbGoogle Says Web Search, bAdvertising/b Being Blocked in China/b/abr /font size=-1bfont color=#6f6f6fBloomberg/font/b/fontbr /font size=-1b.../b Levy talks about Google Inc.#39;s announcement that some of its services, 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