Advertising Information

Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

More Articles from Advertising Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25



MORE RESOURCES:

Wall Street Journal

Looking back on Google's 10 years
San Francisco Chronicle,  USA - 9 hours ago
Unveils AdWords, an online advertising service that sets the stage for phenomenal financial success. Eric Schmidt, former CEO of Novell Inc., ...
Rising US dollar will hurt Internet-based Google, Yahoo, Expedia ... Financial Post
Spending Gap Between Search and Display Advertising Widens Wired News
Gap Widens in Online Advertising Wall Street Journal
Seeking Alpha - CNET News
all 67 news articles


Flint-area school district mulls ads on buses
Chicago Tribune, United States - 2 hours ago
Children in Goodrich may soon have a new companion on the trip to school -- targeted advertising. Looking to raise extra revenue in a tough economy, ...


Advertising fun and emotions
Times of India, India - 9 hours ago
The wait finally ended for Lucknowites and it was time for them to witness the most awaited event of the year – Cannes Lions, 55th International Advertising ...


Curbing advertising will cut obesity
The Australian, Australia - Sep 5, 2008
Restrictions on junk food advertising to children are a bit like that. The Australian Communications and Media Authority, in its draft report on children's ...
Keep little eyes from junk ads: experts Sydney Morning Herald
all 130 news articles


Advertising With New Media
Forbes, NY - 20 hours ago
Question: Is advertising in the Yellow Pages book still of any value? Should I replace my listing in the Yellow Pages with online advertising? ...


Washington Post

Microsoft’s Windows advertising, minus the Windows
Financial Times, UK - Sep 5, 2008
High-profile new advertising campaigns like this often become the target of instant judgment from self-appointed “experts”, and this one was no different ...
Seinfeld-Windows TV Ad Anything But 'Delicious' Slashdot
Windows Vista: The OS About Nothing InformationWeek
Microsoft Launches Latest Windows Advertising Push DailyTech
Wall Street Journal - Seattle Times
all 531 news articles


Bluetooth advertising – the future of advertising
Corsavoo.com, France - 5 minutes ago
The modern way is indeed a world of advertising. Commercials surround us everywhere we are. It is important that your advertisement is different, original, ...


Prescription Drug Advertising Subject of New FDA Web Site for ...
PR-USA.net (press release), Bulgaria - 2 hours ago
The site, "Be Smart About Prescription Drug Advertising," is hosted by the FDA's Center for Drug Evaluation and Research and was developed by the FDA in ...


CBC.ca

Google: 10 years old and still searching
Sydney Morning Herald, Australia - 2 hours ago
It was not until 2002 that Google hired its first Australian employee, Kate Vale, who initially sold advertising from her lounge room. ...
Video: Google: World's Most Powerful 10-year-old AssociatedPress
Google turns 10 San Jose Mercury News
Google at 10: Larry, Sergey & Me GigaOm
Sky News - Seattle Post Intelligencer
all 348 news articles


Advertising, Marketing & Merchandising : Infomercial Expert ...
SkyNewswire.com (press release), Netherlands - 2 hours ago
This new infomercial program was launched in conjunction with the advertising agency of record for Dodge, BBDO, www.bbdo.com. Global Media’s Direct Response ...

Advertising - Google News

home | site map
© 2006