Boosting Your EBay Auction Profits: Just Add Audio

According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.

The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.

Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.

With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.

But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.

For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)

Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com

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Ferraris featured at Amelia Island auctions this weekend - USA Today

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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.duluthnewstribune.com%2Fevent%2Farticle%2Fid%2F162879%2Famp;usg=AFQjCNE77PP8LAtgpgTn7cKfaDS417m89AbbAuction/b No. 3 in works for Proctor#39;s DWI recliner/b/abr /font size=-1bfont color=#6f6f6fDuluth News Tribune/font/b/fontbr /font size=-1The motorized recliner seized after a drunken driving accident failed to sell in two eBay bauctions/b. In the first bauction/b it was bid up to $40000 but that b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dHVPFp-YwAWQ_IMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

NJ raises $9.1M in carbon auction for clean energy projects - The Star-Ledger - NJ.com

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.environmentalleader.com%2F2010%2F03%2F12%2Fwestern-u-s-canada-move-forward-with-carbon-trading-plans%2Famp;usg=AFQjCNHIgzNRLM5Iq7hnguSD70BPZpvJdgimg src=http://nt0.ggpht.com/news/tbn/VBYFLxKYUWQSRM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Environmental Leader/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.nj.com%2Fbusiness%2Findex.ssf%2F2010%2F03%2Fnj_raises_91m_in_carbon_auctio.htmlamp;usg=AFQjCNG6RYIdFXlDSk9OWR2N5TiHBfxmMQbNJ raises $9.1M in carbon bauction/b for clean energy projects/b/abr /font size=-1bfont color=#6f6f6fThe Star-Ledger - NJ.com/font/b/fontbr /font size=-1TRENTON -- New Jersey raised more than $9.1 million for clean energy projects during the state#39;s quarterly bauction/b of carbon allowances held earlier this b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.businessweek.com%2Fnews%2F2010-03-12%2Fcarbon-contracts-fall-on-northeast-co2-permit-auction-update4-.htmlamp;usg=AFQjCNEky9sRfDnwNluoalJhgdTPJGL3kgCarbon Contracts Fall on Northeast CO2 Permit bAuction/b/afont size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.delawareonline.com%2Farticle%2F20100314%2FNEWS02%2F3140339amp;usg=AFQjCNH5wmM3pIvgCZIPdbEcwiLt8EZHqQDelaware gains $2 million in carbon credit sale/afont size=-1 color=#6f6f6fnobrThe News Journal/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fuk.reuters.com%2Farticle%2FidUKN1213139120100312amp;usg=AFQjCNHJDFjT19CzGSkyCs5NbJes9IeEOQUS East carbon prices inch up in quarterly bauction/b/afont size=-1 color=#6f6f6fnobrReuters UK/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.environmentalleader.com%2F2010%2F03%2F12%2Frggi-auction-volume-up-42%2Famp;usg=AFQjCNH0ysAJoKAlDGx_ZgCf6Jqfs-hp8AnobrEnvironmental Leader/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Freadme.readmedia.com%2FLatest-Carbon-Auction-Yields-32-7-Million-for-Investments-in-Clean-Energy-Job-Creation-in-N-Y%2F1193872amp;usg=AFQjCNHONs--rw05_5ZlwqWXuzf4cpW5xgnobrReadMedia (press release)/nobr/anbsp;-a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.timesunion.com%2FAspStories%2Fstory.asp%3FstoryID%3D911265%26category%3DREGIONamp;usg=AFQjCNHMUx3L_b5tUggA-llVpSMOFmy4ZQnobrAlbany Times Union/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d7BuDY1WlEu4osM5r9hxPV3FqZkKMnobrball 22 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Georges Creek Auction: Where Supply Meets Demand - WTRF

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.wtrf.com%2Fstory.cfm%3Ffunc%3Dviewstory%26storyid%3D76727amp;usg=AFQjCNFGA1yGCS5-ImPv3mio8iCstkyZgwbGeorge#39;s Creek bAuction/b: Where Supply Meets Demand/b/abr /font size=-1bfont color=#6f6f6fWTRF/font/b/fontbr /font size=-1George#39;s Creek bAuction/b offers items from the everyday to unique, and owner Carl Crowder said he would not have his business any other way. b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dSW5RS24KpfjTVMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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