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Seven Ways to Warm Your Prospects Using Website Audio
Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool. Most visitors to your website will have computers with audio capabilities. Using your own voice, you can deepen the impact of your sales message and develop a stronger connection with your visitors. Many websites using streaming audio to promote and sell services claim that audio increases their conversion by as much as 300%! Why is audio such an effective marketing tool? It's simple really. It's a well-known fact in consumer psychology that the more senses you engage, the easier it is to communicate a message and motivate a sale. Senses evoke emotion and emotions are memorable. When it comes to surfing the Internet, the sense of hearing is far more powerful than the sense of sight. Internet surfers remember only 20% of what they read, but remember an amazing 70% of what they hear. Visitors respond to your voice in way that cannot be achieved with words alone, no matter how great your copy is. Audio's power comes from its ability to reinforce your message by engaging your visitor's most powerful senses. Listed below are some of the most powerful ways to use streaming audio on your website: Introductions: Use streaming audio to introduce yourself, your website and some of your key products or services to your visitors. Doing this removes some of the anonymity of the web experience and helps develop trust between your and your prospect. Testimonials: It's a proven fact that testimonials that include a photograph appear more credible to visitors that those with text only. Testimonials that include text, a photo AND an audio note are the next best thing to having satisfied customers call your visitors and tell them personally how great your products are! Assurances: Placing audio notes at important points in your website, such as order forms, or payment links, is an excellent way to reassure visitors about common concerns. Streaming audio can be use to explain the payment process, security issues, merchant account details and any other concerns visitors may have relating to your website. Instructions: Streaming audio buttons allow you to quickly provide instructions to visitors. A great example of this can be found at http://www.ezinearticles.com. An audio note that explains exactly what you must do to make a successful submission supports each step of the article submission process! Tips: Over 80% of web surfers will click on link offering a tip? Why? Because they know a tip is a short piece of useful information. Reading a tip is not like reading an instruction manual. It's a chance to gain some information quickly. Provide an audio tip on your site each day and you'll find people just can't get enough of pressing that play button! Teleconferences and Seminars : Streaming audio is a great way to provide your visitors with playback on seminars and teleconferences. Thanks You's: Create a streaming audio message to send in emails every time a client or prospect buys your product or service. Acknowledging a purchase personally is a fantastic way to build up customer loyalty and boost repeat sales. Finally, a brief word of caution! Audio is an effective tool when used responsibly. Don't hit your visitors with audio as soon as they arrive at your site. You never know where people are accessing from or what other sound may be running on their computers. I've read about visitors being really annoyed by audio that played without invitation because they were listening to CD's or were sitting in their workplace. It's important that visitors have control over the audio. A simple invitation to click is all it takes. You'll be surprised at how many people are driven by curiosity and will feel compelled to click the play button. Also take time to prepare your message well. Try to animate your voice and inject some personality into your message by being conversational rather than formal. Most important of all, be confident and be yourself! This article may be reproduced in its entirety only if unaltered and the resource box is included. Tracey Meagher is the founder of QuickandEasyAudio.com, a website that reviews all the latest resources and tools available for adding audio to your website. Visit http://www.quickandeasyaudio.com to receive free audio resources that will help you add audio to your website in less than 60 minutes!
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Franklin said he first asked the board staff about webcast feasibility in October 2006, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dKn_l0_ihrAabiMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.pcmag.com%2Farticle2%2F0%2C2817%2C2361342%2C00.aspamp;usg=AFQjCNG8SKpWWJ-LNBUwX7LC_372OA3kCwbJabra Extreme/b/abr /font size=-1bfont color=#6f6f6fPC Magazine/font/b/fontbr /font size=-1Mostly, the Extreme fares OK thanks to its baudio streaming/b and low price, though plenty of other headsets sound better for voice calls. b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dliSAB-yLzSM3CMnobrb/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.electronichouse.com%2Farticle%2Fpioneer_adds_bluetooth-streaming_3d-ready_receivers%2FC157amp;usg=AFQjCNEXo5LZyeRFNaY_ESvytb3TuhcOdQimg src=http://nt2.ggpht.com/news/tbn/KiVppn0tpWKbTM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Electronic House/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.electronichouse.com%2Farticle%2Fpioneer_adds_bluetooth-streaming_3d-ready_receivers%2FC157amp;usg=AFQjCNEXo5LZyeRFNaY_ESvytb3TuhcOdQbPioneer Adds Bluetooth-Streaming, 3D-Ready Receivers/b/abr /font size=-1bfont color=#6f6f6fElectronic House/font/b/fontbr /font size=-1Pioneer#39;s VSX-520-K and VSX-820-K receivers include Bluetooth baudio streaming/b, 3D capability, iPhone certification, room equalization, Dolby Pro Logic IIz b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fnexus404.com%2FBlog%2F2010%2F03%2F02%2Fpioneer-outs-a-pair-of-iphone-enabled-av-receivers-pioneer-vsk-820-k-and-vsk-520-k-av-receivers-feature-further-iphone-integration%2Famp;usg=AFQjCNFtTbd6oVvhYEc9kSJff-te0B9jNwPioneer Outs A Pair Of iPhone Enabled AV Receivers [Pioneer VSK-820-K and VSK b.../b/afont size=-1 color=#6f6f6fnobrTFTS (blog)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.highdefdiscnews.com%2F%3Fp%3D38217amp;usg=AFQjCNGZkdRS2p7Y2P6D_J3MIU2LQRUuhwPioneer unveils new 5.1 AV Receivers with HDMI 1.4 (Blu-ray 3D), Bluetooth b.../b/afont size=-1 color=#6f6f6fnobrHighDefDiscNews.com/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=duoXrAXqESAJjgMXoVxhRNFnjSi8Mnobrball 46 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.executivegov.com%2F2010%2F03%2Fdarpa-wants-iphone-android-apps-for-military-use%2Famp;usg=AFQjCNF9VLhpVw27U9_QS2Sj-5hQq8XbRgimg src=http://nt3.ggpht.com/news/tbn/T5tVyB5iidmNaM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2ExecutiveGov/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fnews.cnet.com%2F8301-31021_3-10463426-260.htmlamp;usg=AFQjCNFb37Biie7D_JwPMXP4URXvgux3IwbMLB#39;s Android, BlackBerry apps step up to the plate/b/abr /font size=-1bfont color=#6f6f6fCNET/font/b/fontbr /font size=-1The iPhone version also has the option to do background baudio streaming/b this season. Since the iPhone doesn#39;t run multiple apps simultaneously, b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fandroinica.com%2F2010%2F03%2F04%2Fmlb-com-releases-lesser-version-of-at-bat-app-for-android%2Famp;usg=AFQjCNF0Q26W4w4mcTHVPLEQuLjIKjQPrAMLB.com releases lesser version of At Bat app for Android/afont size=-1 color=#6f6f6fnobrAndroinica (blog)/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dBuyCeKs5E3g8VMzTCS8nHBZjFIsMnobrball 373 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.electronichouse.com%2Farticle%2Fpioneer_adds_71_receivers_with_iphone_control%2FC157amp;usg=AFQjCNEm1TazEiMMKFMSjD8NWLr5_9gT9Qimg src=http://nt0.ggpht.com/news/tbn/iNh8_zsIiw5EoM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Electronic House/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?fd=Ramp;sa=Tamp;url=http%3A%2F%2Fwww.electronichouse.com%2Farticle%2Fpioneer_adds_71_receivers_with_iphone_control%2FC157amp;usg=AFQjCNEm1TazEiMMKFMSjD8NWLr5_9gT9QbPioneer Adds 7.1 Receivers with iPhone Control/b/abr /font size=-1bfont color=#6f6f6fElectronic House/font/b/fontbr /font size=-1Pioneer#39;s VSX-1020-K Receiver is 3D ready and includes Dolby ProLogic IIz, iPhone certification, Bluetooth baudio streaming/b and more. The VSX-920-K ($399), b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dnJBH9TLCD4DmpMnobrb/b/nobr/a/font/div/font/td/tr/table Google News |
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